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Why Copywriters Make Better Lovers

Virgil Stanphill
 


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Well let's see now. Since my wife has been married to this freelance copywriter for just over 27 years, I think it's a safe bet to say she'd vouch for (most) everything I'm about to share with you, on why copywriters make better lovers.

With all the work we do, there's nothing wrong with having a little fun sometimes, right? Especially when we can learn valuable lessons in the process! That being said, here are my top 3 reasons why copywriter's make better lovers. It's because they understand:

  1. Commitment.
  2. Communication. , and,
  3. Compromise

And here's how they work . . .

The world's best copywriters are totally committed to finding out what makes their prospects ‘tick’. And they'll move heaven and earth to find out, if that's what it takes. That's because they understand it doesn't matter how good of a writer they are, or how eloquent they can be . . . if they ever hope to have a chance at making a sale . . . they can't even begin to craft a successful approach until they understand their prospect's needs, wants, and desires.

And so it is in love.

Imagine ladies, how valuable you'd feel knowing your man was totally committed to discovering all he could about your deepest desires. I'll bet you're in the mood for getting out the candles just thinking about it, aren't you?

But that's only the beginning.

A true pro isn't going to settle for just learning what his prospect wants. Instead, he's going to do everything he can to communicate with his prospect, by speaking their language. That means his communication isn't going to be about “me, me, me". In fact, his number one goal is to fade into the background, and make his prospect feel as if they're the only one that matters.

This means when they communicate, a good copywriter is going to immediately arrest his prospect's attention, by making his or her # 1 desire the sole focus of his opening (headline).

And the headline is only the beginning. Using the knowledge he's gained through research he'll continue to demonstrate an understanding of how he can fulfill his prospect's desires. So he'll engage him or her with questions, and stories, and word pictures, and quotes, and testimonials, and statistics, and whatever it takes to give his prospect the evidence and reassurance needed to entrust him or herself to his care.

And so it is in love.

Now imagine this ladies. Your man wants to communicate with you. Not only that, he wants to talk about the things that interest you. And he goes out of his way to let you know that he's heard you, he understands you, and he's dedicated to pleasing you. Are the candles lit yet? I bet they are. The lights are dimmed, and there's a soft romantic “glow" in the room.

And now it's time for compromise.

Realizing he can't always have what he wants, just because he wants it, a good copywriter understands compromise. He knows he'll sometimes need to give a ‘little extra', if he really wants to improve his chances. So he offers bonuses. Not only that, he knows he needs to faithfully perform, so he offers a performance guarantee. He makes the ultimate commitment to pleasing his prospect, and he removes all doubt, by offering to a money back guarantee.

And so it is in love.

Committed, understanding partners realize they can't always have everything they want, exactly the way they want it, all the time. They understand there are two people in one relationship, each with different needs. They know to win every time would mean their partner was a loser. And there's too much mutual respect for that.

So they set boundaries, and agree to sometimes disagree, but to do so with respect and a commitment to pleasing one another anyway.

So where does that leave us?

The lights are dimmed. The candles are lit. Soft music is playing in the background. (The rest is up to you!)

Oh, by the way, let's not forget the original scenario . . . the sale is made!

I hope you enjoyed reading Why Copywriter's Make Better Lovers as much as I enjoyed writing it. And just so you know - the romantic advice is FREE!

Virgil Stanphill is an author, a publisher, and freelance copywriter with a background in direct sales, having sold on strictly commission for more than 25 years. Get information on his book: The Beginner's “Easiest Book in the World" for Learning How to Write Powerful Sales Letters and get a FREE Sales Letter Template at: http://www.LetsIncreaseSales.com

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