How good are you at selling?
Have you ever wondered?
You might make a handsome living, right now, selling whatever it is that you sell.
But what would happen if suddenly, your profit margins shrank, competition boiled over or you were forced to sell something else. Would you still be on top?
A few years ago, graphic designers were in great demand, especially those who could build customized web sites. I spent many thousands of dollars to have my site designed, www.customersatisfaction.com, and I’m pleased with the result.
But, just a few years later, I realize that the same design, or something very similar would cost me half or even a quarter as much. Selling me, a while back, was a piece of cake.
Now, graphic designers are lucky to earn $12 per hour in a metropolis such as Los Angeles.
I could hold a contest for the best web design, offer a $1,000.00 prize to the winner, and have a hundred people vying for the opportunity to impress me. It’s just a matter of supply and demand.
There is a saying in the investment world: Everyone is a genius in a bull market. Because nearly all securities are rising in valuation, you could throw a dart at the S & P 500, and probably pick a winning stock.
It doesn’t take brains or skill.
Right now, you could be promoting something that sells itself.
Don’t let it go to your head. Take some of your extra earnings and invest in some first class sales training.
It will help you when the going gets tougher.
Dr. Gary S. Goodman © 2006
Dr. Gary S. Goodman, President of http://www.Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone® and Monitoring, Measuring & Managing Customer Service. A frequent guest on radio and television, worldwide, Gary’s programs are offered by UCLA Extension and by numerous universities, trade associations, and other organizations in the United States and abroad. Gary is headquartered in Glendale, California. He can be reached at (818) 243-7338 or at: firstname.lastname@example.org.