The Right Way... And The Wrong Way... To 'Close' Your Prospects

Craig Garber

Visitors: 401

Last week I met up with an old friend of mine at one of the local cigar retailers.

The store was having a little get together for their customers, which basically means they had one of the manufacturers reps there, and they featured a discount on that brand of cigars, for anyone making a purchase that particular evening.

I hadn't seen this guy in a long time - we used to do a lot of business together years ago - and even though he's a lawyer, it was still nice to get together with him again.

Anyway, when I walked into the store, I was immediately given a ticket for the evening's drawing, and then straight away into the sales pitch.

It went something like this:

"If you buy La Gloria Cubana cigars, you get one free, and then you'll get another ticket for the drawing. . . But if you buy a box, you get 10% off, and then you'll also get a discount on your next purchase, plus you'll get 8 or 9 coupons extra, depending on what box you buy. . . The free cigar isn't available here, you get it from the girl behind the counter over there when you pay. . . now if you buy one of these 3 boxes over here, you get 9 coupons and a. . . "

Ay. . yai. . yai!

At this point, I told the guy he needed to make things simpler for me, that he was giving me an information overload.

And see, sometimes, that's exactly what happens when you give your prospects too many choices to choose from, instead of, for example, offering them “This" or “That".


Because when your prospects become overloaded with more information than they need, you know what happens?

Exactly - they get put off and then wind up doing nothing.

So whenever your closing, remember to make it short. . .

And sweet.

Now go sell something,

Craig Garber

P. S. Check out all the prior archives you've been missing, right here at:

If you want to know how to consistently attract a steady stream of fresh new prospects, who are pre-qualified, eager, and excited about buying from you, then Craig Garber - recognized by his peers as America's Top Direct-Response Copywriter - can show you exactly how to do this, step-by-step. Garber's written winning promotions across a HUGE variety of industries and you can see them all for yourself on his website at


Article Source:

Rate this Article:
Unused Credit Cards: To Close or Not To Close?
Rated 4 / 5
based on 5 votes

Related Articles:

MLM Training: Let Prospects Close Themselves

by: Ed Forteau(September 27, 2005)
(Home Based Business/Network Marketing)

Hit the Prospects' Hot Buttons to Close More Sales

by: Geoff Ficke(May 12, 2006)
(Business/Sales Training)

How To Write A Compelling Sales Close That Actually Gets Your Prospects To Buy!

by: Craig Garber(November 25, 2005)
(Writing and Speaking/Copywriting)

How to Effectively Connect with Your Prospects and Close More Sales with Proven .

by: Chadrack Irobogo(December 01, 2005)
(Business/Sales Training)

Network Marketing Prospects Dont Waste Your Time With the Wrong People

by: Myerin Petersen(July 21, 2008)
(Home Based Business/Network Marketing)

Six (6) Warning Signs That Can Help You Avoid Wasting Time Marketing To The ..

by: Tayo Solagbade(December 08, 2006)

Don't Make Your Prospects "Wrong" When Handling Objections In Medical .

by: Mace Horoff(January 18, 2007)

Roger Ebert Is Wrong, Wrong, Wrong. Video Games Can Be Art

by: Rich Knight(May 28, 2006)
(Computers and Technology/Games)

Don't Just Close Sales - Close Relationships

by: Tim Connor(October 06, 2006)

Unused Credit Cards: To Close or Not To Close?

by: Daniel Wiles(July 23, 2009)