Changing How Business Answers Their Telephones

Scott Perreault

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America is now conditioned to the automated telephone answering experience. Most of us can recite the words from memory. This drone or common experience has a comfort zone that many companies are fearful to abort. As the buying demographic changes, so must the approach.

Telephone answering script and voice professionals at welcome this new frontier in the business and call center phone experience. “Please listen closely as the menu has changed” is now a common phrase when we are sent into the automated telephone answering world. Wouldn’t it be nice to be both informed and entertained? Who said it must be bland to be professional? Someone did and too many companies believe this reality.

We can learn a lot from the most successful airline of the past decade. Southwest Airlines. Imagine, of all the places to take a risk in shifting from extremely professional and serious, to casual and relaxed then the airline industry. Lives are at risk. But they did and the consumers love it. With the humor can a new type of trust. With the casual uniforms came less fear, not more. At this approach to telephone answering is what we do. And we do it well.

Scott Perreault is a radio and narration voice veteran with over twenty years of broadcasting and voice work experience. From the writing, production and development of radio campaigns to the recording of a two-hour audio book, Scott has experienced many facets of the voice business. Scott resides in both California and Minnesota.

By the age of thrity-three Scott was one of the youngest radio station General Managers in the nation.

His journey in the radio communications world began the fall of 1976. Scott continued honing his skills with special communication summer workshops at Bradley University (Peoria, IL) and Harvard University (Cambridge, MA).


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