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Five Magnetic Sales Openers All Customized by Industry

D.M. Arenzon

Visitors: 1,083

Sales Opener 1:

Scenario: A Business Broker contacts a business owner.

(First name of prospect), just wondering, when the day comes when you retire, are you going to take a cruise to the Southern Caribbean, visit Greece or where do you think you might go?

(Pause to hear how your prospect responds-they will probably laugh and find this funny)

My name is (Insert name) and I'm a business broker with (Insert your company). We have a strong network of potential buyers who are looking to buy companies in your industry with strong balance sheets. The day will come when you might be looking to sell your business, retire, travel and enjoy the finer things in life; may I drop off some information to your office this (Insert a specific day and time) or does next (Insert a specific day and time) work better for you?

Sales Opener 2:

Scenario: A Financial Advisor contacts a C-Level Executive who was featured in the local newspaper.

Is this (Full name of prospect) the MOVIE STAR?

(Pause to hear how your prospect responds)

This is (Insert name) calling from (Insert company) and I was reading (Insert the name of the publication) and saw your featured article! (Pause) Many of my clients are business professionals in (Insert the name of your prospect's industry) and I was just wondering how you're protecting your investment portfolio in this unstable market? (Based on how they respond ask for a meeting. )

Sales Opener 3:

Scenario: A Promotional Product Sales Rep sees an advertisement on a park bench and contacts the business owner.

(First name of prospect), I see your advertisements everywhere and from a marketing point of view, you really do understand the power of advertising! This is (Insert name) calling from (Insert company) and our company has the ability to imprint your company's logo on virtually any type of product-from shirts, to pens to anything that you can think of! I happen to be in your area next week and I was hoping that I could drop off a few promotional products at your office on (Insert a specific day and time)?

Sales Opener 4:

Scenario: A Sales Rep from a Web Design Firm happens to see a business card hanging on the bulletin board in a local restaurant.

(First name of prospect), my name is (Insert name) calling from (Insert company) and I noticed your posted business card with your website listed on the wall next to my dinner table yesterday.

(Pause to hear how your prospect responds)

The reason for my call today is my company specializes in web design and I was just wondering if you might be open to a few innovative suggestions to your website that could create a waterfall of new visitors and business opportunities? (Based on how they respond ask for a meeting. )

Sales Opener 5:

Scenario: A Restaurant Food Supplier Rep contacts a restaurant owner.

(First name of prospect), this is (Insert name) from (Insert company) and we're a neighbor of yours just down the street. I noticed that you're not using our restaurant supply services and as a business owner it never hurts to see what other opportunities might be out there. (Pause) I was just wondering when the last time you had another vendor review what you're paying now for supplies? Perhaps you would be open to such a review and we can compare what you're doing now with what we could be doing for you? (Based on how they respond ask for a meeting. )

Copyright 2008 Mr. Cold Call™ is a service of Mr. Cold Call, Inc.

Behind The Scenes With Mr. Cold Call™

Mr. Cold Call™ is a worldwide sensation and claims to have made over 80,000 cold calls to date. He has been quoted by numerous national publications such as Selling Power Magazine, Investor's Business Daily , Successful Fund Raising and Advantage Magazine. He has written over 65 articles on cold calling, developed a sales tracking sheet that automatically calculates your daily, weekly, monthly and yearly sales ratios, offers a custom sales script service called “The Script Responder" and finally, is the author of four best-selling ebooks with FREE email support and these titles include: 113 Common Sales Objections, 192 Clever and Savvy Responses, How To Have Fun Cold Calling and get your telephone ringing off the HOOK, 58 Sales Openers that will WOW your sales prospects and The New Business Idea Sales Generator Workbook. For more information on Mr. Cold Call™ and to sign-up for his free weekly cold calling tips visit


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