If the packaging is not attractive, it does not help the merchandiser in selling his product. It also causes a lot of trouble in its marketing. Walking into a store and looking for the best outcome is everyone’s nature, what defines the best product and does a buyer test all the products before buying them? Not exactly! To make the product sell better, the merchandiser should be ready to play around with the packaging and invest in it to read the best packaging possible for the product type. Custom boxes are the best solution for all retail products.
How to make Packaging Fascinating?
The packaging industry is vast, and there is so much you can do with the packaging. You can play around with the types of packaging, take lessons from similar businesses and learn from their experiences, and avoid the mistakes that they have done in the past. To make packaging fascinating, you can start by finding the most beloved brands of the same category as yours, find those businesses, check their Instagram and Etsy stores, see their photography, in-store display, see the type of material they are using and expand your horizon. You are not supposed to copy the whole packaging if you like it, which is precisely why you must not stop looking and keep on looking at inspirations.
Later look at your packaging and see if you have chosen the right type, color, texture, etc. Open to wild ideas, and you must think out of the box. One example of a proper custom packaging is a very unpopular soap on Etsy; this brand packages its fruit-flavored soaps in the shape of the flavor. You can quickly tell which one is watermelon, which is strawberry and which is peach! This idea does take some research and brainstorming, but it surely doesn’t take a lot of budgets because now assorted packaging doesn’t cost as much as it used to in the past.
Changes we need to Make in packaging
Now that you are full of custom printed boxes ideas and you have many of these ideas in your mind, it is safe to start brainstorming and coming up with ideas. You need to go wild and open for craziest ideas, not that you have to do them just like that, but you have to find a way to make your packaging better than what it already is or what is already available on the racks.
Things you can try:
See if you can relate the packaging with the current weather
Try to give your packaging a drastic texture change
Tweak a little color
Go for assorted instead of the same packaging
Concentrate on making your packaging versatile
Add branding wherever you can
Use inserts if applicable
Get celebrity endorsement if possible on your packaging!
The above ideas may or may not suit your brand and product type but they will undoubtedly bring new ideas to your mind, and you will be able to start brainstorming by applying each one of these on your packaging. You must always remember that your packaging must be durable and it must be convenient even with all the designing and customization.
How little things make a Big Impact
If you are keeping your customer fist while designing the custom packaging for your merchandise and you are ignoring everything else, you may end up creating attractive packaging. It should be attracting the customer, cost-effective, functional and budget-friendly all at the same time for you and the customer to benefit from it.
Choosing the Right Material
Material plays a vital role; make sure you are selecting the material after keeping the following in mind:
Is it pricier/cheaper than the merchandise?
Is it lightweight?
Will it be logistic friendly?
Is it strong enough?
Is it cost effective?
Answer these in yes, and you will have the best packaging you can get!