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Creative Window Displays For Retail Stores Without Spending a Fortune


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As a retailer, your window display is your first chance to capture your customers’ attention. From their point of view, if your window is interesting, chances are that your store will be too. The problem is that retailers don't want to spend a lot of money and time on window displays because they have to be changed fairly often. But keep in mind, retail windows are seen anytime day or night and are one of your most important and effective advertising tools.

Retailers are always looking for fresh ideas to satisfy their needs without the big expense. Keeping a display window simple is the name of the game when your end result is to sell your product. Usually a retailer sets up a front window display with a backdrop to set your front window apart. Retailers often use wallpaper or fabric for their backdrop, but we have found a fresh, new product called rub on mural transfers. Rub on transfers add a simple, clean and finished look to any backdrop. If you are not familiar with mural transfers, go online and see what these companies have to offer in the way of designs. Mural transfers can be rubbed on to just about any surface: walls, boards, screens, tiles, or even glass. The possibilities are endless and the result is colorful, fully detailed designs that look hand painted. The other fun part about working with these transfers is that you can design how they are arranged for your individual display.

The cost for these transfers is not overly expensive and some mural transfer companies have beautiful designs for about $40-60. Imagine graphic ornamental butterflies as a backdrop for a children's boutique clothing line, bright colorful balloons for a children's shoe store or how about a “faux" wrought iron headboard to show off your beautiful bed linens. Some of these companies have architectural elements, trompe l'oeil designs, mosaics, dangling Gerber daisies, borders and frames which can be configured to your own space. Mural transfers are great for displays inside your store as well. Remember that hiring a custom muralist or faux finisher might not be in your budget. By using mural transfers, you are able to provide a creative and customized solution for your store at a fraction of the price.

The eye catching graphics might be just the thing to show off your product without over shadowing it. Mural transfers are affordable, easy to apply, and do not make a mess which makes them an excellent solution. With a little creativity and effort, this could be your most dramatic window display yet!

Sue Klassen
Wall Dressed Up

Wall Dressed Up Blog


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