The Power of a Press Release

Bette Daoust, Ph.D.

Visitors: 478

Press releases allow you to boast about your expertise and will make you known on the topic.

The first thing to remember about a press release is that you only have a headline to catch the attention of the journalist or editor. If that does not make them sit up and notice, your release is likely to end up in the waste basket. You will need to spend time coming up with unique headlines that get to the point and entice the reader to move down the page.

The best way to grab headline attention is to read the headlines in the current paper. What is it that the newspaper prints? You may find that one thing is of importance to one paper and something entirely different is for another. What do you do in this case? You simply change the headline to match the requirements of each paper you send the release to. It will take a bit of work and research to find the right fit, but it can be done.

Press releases require the answers to the basic questions such as: who, what, why, when, and where. It has also been said that using statistics to prove your point is also another attention grabber. If your headline contains anything to do with money, health or sex, then you have a better chance of being read. The point is that you need to work on your headline and pass it in front of others for their reaction before sending it out.

You also need to make a media list and contact information for the journalist that reads the headline. And you will need to keep this media list current as people in this industry tend to move around frequently. Press releases can be used for more than just an announcement. You can tell people about a new product, a new employee, an award or anything that is thought to be newsworthy. What ever the event you choose to share with the world, do not overdo it and always follow up.

Bette Daoust, Ph. D. has been networking with others since leaving high school years ago. Realizing that no one really cared about what she did in life unless she had someone to tell and excite. She decided to find the best ways to get people’s attention, be creative in how she presented herself and products, getting people to know who she was, and being visible all the time. Her friends and colleagues have often dubbed her the “Networking Queen". Blueprints for Success - Networking: 150 ways to promote yourself is the first in this series. Blueprints for Success Branding Yourself: Another 150 ways to promote yourself is planned for release in 2006. For more information visit


Article Source:

Rate this Article: 
Press Release Submission - The Benefits and Perks of Press Release Submission
Rated 4 / 5
based on 5 votes

Related Articles:

PR Power: How to Write a Killer Press Release

by: Amber McNaught (May 11, 2005) 
(Business/Public Relations)

Press Release - Placing Your Press Release for Maximum Effect

by: Jason Artmer (March 30, 2007) 
(Internet and Businesses Online)

Targeted Press Release Writing - 8 Key Ways to Make More Profit with Press ..

by: James Krawder (June 12, 2007) 
(Writing and Speaking)

Press Release Writing - What is an Effective Press Release?

by: Raymond Nesa (May 02, 2007) 
(Writing and Speaking)

Profitable Press Release Writing – Your Dream Income Out of Press Release ..

by: James Krawder (June 04, 2007) 
(Writing and Speaking)

Fast Press Release Writing - Intermediate Tips for Press Release Writing

by: James Krawder (June 22, 2007) 
(Writing and Speaking/Writing)

Press Release Marketing - Make Press Releases a Traffic Generating Tool

by: Raymond Nesa (May 03, 2007) 
(Writing and Speaking)

Press Release Mistakes: How (NOT) To Get Your Release Tossed In The Trash Pile

by: DJ Nelson (December 30, 2005) 
(Business/Public Relations)

Lucrative Press Release Writing - How to Write Effective Press Releases and ..

by: James Krawder (June 19, 2007) 
(Writing and Speaking)

Press Release Submission - The Benefits and Perks of Press Release Submission

by: Fabian Tan (June 30, 2008) 
(Internet and Businesses Online/Site Promotion)