Just in case you're in the dark about it - article marketing has long been proven to be one of the most powerful, very low cost ways of acquiring traffic to websites. But, the potential downside is that if you produce poorly written articles, then your efforts will largely be in vain. It's understandable that not everyone was born a good article writer. Some have to work much harder at article writing than other people do. The good news, though, is that almost any person can learn the skills to write great articles. With enough practice you could find that you are very good at writing articles, and article marketing could prove to be the single most profitable marketing tactic in your arsenal. Continue exploring to discover real, proven writing strategies that will improve your articles.
You always want to write your articles so they're informative and helpful. Your articles, ideally, should be formal but not overly formal. If you fail to be straightforward then you'll tend to annoy your reader which is not desirable. And there's nothing wrong with being controversial, but take care you don't appear like you're just ranting and uninformed. Write with clarity, and don't waste any time making your points. Be careful with how you treat ‘entertaining’ writing, and remember they're reading for information.
Always write your introduction in very clear language. It's unnecessary to write a long introduction. The intro section is important, but it only exposes the article topic and briefly states what is about to be learned. People are different, and some writers will take forever to get this part done. You'll see some articles in which the writer used very succinct sentences in the intro. The intro also serves to make the reader want to read the next section. It's just that writers are different, of course, and some will prefer to express in shorter sentences. Naturally, you'll find writers who are more comfortable writing a quick story. But if you write, you'll see what suits you, and what does not.
Of course you do need to offer solid information in your articles. You don't have to give away all of your knowledge. It's a give and take, if you genuinely help them, they'll see that and think better of you for it. This practice will encourage people to do business with you.
Of course the opposite is true, if you write with no real good content, or very little content and all filler material, then people will tend to avoid doing business with you. Sometimes you truly do have to give something to get something.
Article writing is something that all online marketers should know how to do well. In time you can get comfortable with declaring your points to get those clicks. When you're making some sales, if you find you don't really care for it you can outsource it. If you're not there just yet, then you can just learn how to write effective articles that convert your offers. Don't get worked-up and stressed over this. You will get the hang of it eventually!