Lately I've had a number of calls from potential clients who learned about me from a book. The book is P. R. on a Budget, by Leonard Saffir. I was interviewed on pages 167-170.
The book happens to be terrific (and I'm not just saying that because I'm in it!). When I first met Len at a P. R.industry meeting and he asked me if he could interview me for his book, I felt it was a great compliment, of course, but wasn't sure how much to expect from it.
Well, I can tell you that it reinforced one of my own P. R. tools - namely, that being included as an expert in somebody else's book gives you extra clout and credibility - which can be a very powerful business development strategy!
And even though my contact information was not listed, the people who got in touch with me about my services were able to locate me through their own research. Luckily, I'm pretty easy to find through the Internet.
Right now you're probably wondering: How can I find out about people who might be interested in including me in a book?
The answer is: If you keep your name in the public eye, most of the time they will find you.
Here are some of the ways:
So - if someone asks you for an interview to be included in a book, by all means say “yes. " It's good for your image, your bottom line, and can even lead to business for you!
Copyright 2008 Margie Zable Fisher All rights reserved To reprint this article, you must use the article in its entirety, along with the resource box, below.
Margie Zable Fisher, president of Zable Fisher Public Relations and author of the Do-It-Yourself Public Relations Kit, has helped hundreds of business owners achieve positive results through her Do-It-Yourself P. R. workshops and materials, as well as working with her and her team.
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