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Creating Wealth With Your Cognitive Surplus


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We have, like all those that come before, failed to fix our major problems, and in many instances only made the world worse. It falls to the next generation for hope. But with this economy going down the drain and with all the wild machinations in the commodities markets and the likelihood of a default on US Treasury bills, you have to wonder if there will be a future left to for our children to hope for! There is some good news out there though.

It is no secret that watching TV stunts mental growth and prevents people from reaching their full potential. In the serious wealth creation game, television is the pacifier that placates the masses, feeding them the false drivel that the real financial movers and shakers want you to believe. The good news is this: Our kids might be getting bored with watching TV. That's good news!

According to some intellectuals in the wealth building community, there is a new theory going around the financial circles that is gaining in popularity: It a theory called: Cognitive Surplus. Cognitive means related to thinking; surplus means extra. Get to the point, you are saying. Well, here's the idea. . .

Following the Second World War, America had something truly new - millions of people with free time on their hands. In other words, masses of people with idling brains: A cognitive surplus.

So, what did people do with all of this new free time? They watched TV. . . for many hours, nearly every day of their lives. Collectively, Americans watch 200 billion hours of television per year.

Priorities are proceeding to reorder. There are a number of reasons to think that this theory may be right, here is an example:

I was having dinner with a group of friends about a month ago, and one of them was talking about sitting with his four-year-old daughter watching a DVD. In a flash she sails across the room from her couch and starts looking high and low by the screen. That seems like a cute moment. Maybe she's going back there to see if Dora is really back there or whatever. Unexpectedly, that wasn't what she had in mind. She started rooting around in the cables. And her dad said, “What you doing?" She could hardly believe the question “Looking for the mouse of course. "

Even a child understands that not all media is worth giving their attention to.

If this theory is right, and if people do finally pull themselves away from their flashing images, the consequences could be staggering. Those 200 billion hours of TV watching are equal to the creation of 2,000 Wikipedias, every year. Think about that for a moment. This cognitive surplus is huge, even if only one quarter of us cut back on our TV-watching and do something half productive.

How will this little girl spend her time as she grows up? If even half of her young amazing mind was used for more productive means with that mouse, then imagine what could be done? And what if her peers do the same? There are going to be some big changes happening. Very positive changes.

Doing something is almost always better than doing nothing. On the other hand, if you do nothing, you are - and remain - a zero, a non-event. Creating wealth doesn't just happen.

Do you think the economies reaction would be positive or negative from this extra brain energy? How can you as an individual harness this power, either for investment purposes or in your life? We have to find an answer to these questions before it is too late. The answers must be discerned quickly if we want to have any chance at fixing the world. The real secret to making money is using your cognitive surplus to your advantage!

Englishman Peter Macfarlane is an author and lecturer on offshore finance, investment, due diligence and wealth creation matters. After fifteen years advising high net worth clients on offshore asset protection structures such as companies, trusts and private interest foundations, he decided on a career change and now mentors individuals who are interested in creating, preserving and growing wealth in a secure offshore environment. Peter defines wealth in the broadest sense, believing that money is worthless if you don't have health and happiness. He is now joint editor of The Q Wealth Report, a publication dedicated to publishing freedom, wealth and privacy information for a select audience. More detailed articles about wealth creation are available at the Q.


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