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Small Business Tips - Halloween Marketing

Leo Lin
 


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Online marketing has for a long time been our most important marketing method for business owners and salesperson. When growing people prefer to order online and receive the goods conveniently at home with free shipment, it's essential to pay more attention on online marketing.

It reports that Halloweens provides good opportunities to business even those which are irrelevant to the holiday. When 2014 Halloween comes nearer along with Autumn season, it's a good chance to market your business with Halloween related themes in blog, social network sites, promotions and etc as the Halloween related topics will be very popular and get a high rate of search before and after the holiday in next month. If you are organizing a small business or a big corporation, it's the right time to prepare the Halloween promotions and marketing plans.
Now hereof I will share 6 practical online marketing tips which can help you get a lot of benefits from 2014 Halloween.

Tip 1: Say Hello to Customers Before Halloween with A Digital Card
People are always looking for fun and surprise around Halloween, so you can send your old and new customers spooky but funny surprises via an ecard. It's a great way to let your customers feel they are in your heart and build brand awareness. If you have little budget, you can make digital greeting cards for free with free online card makers such as Smilebox. Besides, you can create an animated Halloween ecard with magazine maker software with which you can embed the Halloween music, tricks, animations, holiday videos etc into 3D page flipping ecards. The tool can also make special page flipping catalogs, magazines and etc. The below image is a screenshot of Christmas greeting card made by Kvisoft flipbook maker.

Tip2: Add Trick-and-Treat Related Content on Website
Every year when Halloween is one the corner, the Halloween relevant words and phrases will get a high search volume. If you don't believe this, please type the Halloween words in Google Trend to check the results. In order to get more traffic to your website and online store, you can add more Halloween related blog entries, videos and etc to your website. This will help you drive more traffic during the big day.

Tip3: Offer Discounts Specially for Halloween
When competitors are all offering discounts and promotions on Halloween, you can never neglect the activities. It's essential to choose the product for discount. When Halloween is all about tricks, treats, family fun and kids, so you'd better choose the products which have a relationship with Halloween. For example, Kvisoft offers discount on its flipbook software because it can help people create Halloween ecards and product catalogs.

Tip4: Hold a Halloween Related Contest
During Halloween, the holiday themed contests will be very popular and it's convenient to hold a contest online. The purpose of contest is not sales but driving brand awareness as well as expand membership base. It will let your website name, products or services be remembered and acknowledged by people who take part in the Halloween contest.

Tip5: Put Halloween Goods on First Place
For webmasters who are selling Halloween goods such as costumes, decorations, foods or etc, it's essential to put the hot product on first place to engage sales. As the same, if your products seemingly have a little relationship with Halloween, you can showcase it on eye-catching place and use words to describe its good uses on Halloween.

Tip6: Give Away Halloween Freebies
If your company has enough budget on Halloween sales promotion, distributing free gifts to existing customers or potential customers is another good ideas to enhance Halloween sales and increase brand visibility. Small gifts such as pumpkin cakes, cinema tickets, Halloween party invitation, Halloween recipe books and etc. The small but delicate free gifts are best choices!
If you need to create delicate Halloween greeting cards, catalogs, ebooks, brochures and etc, please don't miss a chance to make them unique and competitive with Kvisoft flipbook HTML5 software.


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