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Networking Making a Good Email Introduction

Chi Chi Okezie

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Networking can mean many things to many professionals depending on the nature of the networking. It can equate to giving and expecting nothing in return. Etiquette and manners are useful tools for networking for success. Professionals can build great business relationships, expand their networks and help their business grow by referring others rather than themselves. An effective means for offering referrals is through emails. Emails are a subtle form of communication that allows the recipient to respond during any time of the day and give the proper and accurate information and resources to their business counterparts. As the middle man, you can properly introduce friends and colleagues and build your clientele/referral base.

Listed below are some important tips to consider when making business or personal contacts.

Spell Check

When a professional has agreed to introduce two or more colleagues for business or social purposes, the business professional should draft a concise and meaningful message and proof-read. Grammar should be correct and all names of persons should be spelled properly. This can build your credibility and show that you pay attention to detail as well as respect others.

Background Info.

The person making the introduction should set the stage for how all parties know of each other. Be specific and give details about personal and professional associations so that everyone can feel comfortable with each other. Another good idea is to include educational backgrounds or professional and social interests of your business counterparts. This information can be helpful for future reference or later business and social opportunities.

Company Info.

The professional should then describe the business, company or organization of each person. They should make sure to provide the most useful information for making the right connection for business success. New initiatives, new products, training programs, latest technologies which can be of interest to their business counterpart should be highlighted in the email message. Your business counterparts should be able to identify the significance of working and collaborating together for profit or growth.

Sealing the Deal

After the introduction via email has been made, the professional should encourage both parties to connect or reach out to one another. The professional should provide the proper and appropriate contact info for all parties as well as their own information. Also encourage both parties to follow up and ask for assistance when needed.

Chi Chi Okezie is owner/producer of SIMPLEnetworking, LLC in Metro-Atlanta, GA. Newly published author of “SIMPLEnetworking: Creating Opportunities . . . The new form of success!" View excerpts of the book and polish your professional approach:


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