Let's face it: building deep relationships with people takes a long time. Sure, you can go out and meet dozens of people in one evening, but how well will you know each person next week? Since each of us have the same amount of available time in our day, it becomes necessary to target our networking efforts if we desire superior results. Today I'm going to show you the steps needed to begin targeted networking.
- Begin by creating a list of your life goals. Where do you want to be in 5, 10, 50 years? What do you want to accomplish in the short and long-term?
- Under each goal, make a list of people who will help you toward that goal. Maybe they will help directly, such as a publisher for your book. But they could also be a person helping you indirectly, such as an accountability partner that holds you to your goal of writing an hour each day, providing encouragement along the way.
- Determine where you will meet them. If you don't already know this person, plan how you will get to know him or her. Does he belong to any organizations that you could join? Does she volunteer for a charity where you could get to know her?
- Define your relationship. For each person in your action plan, write down specifically what they can do to help you. But also write down what you can do for them. A good relationship goes two ways. Maybe you can help the other person toward his own goal, or provide a key piece of information that will be valuable to her.
Trying to meet massive amounts of people can actually be detrimental to you. It spreads yourself too thin, and can result in shallow relationships. You need to spend valuable time developing a relationship, and that's simply impossible to do with huge numbers of people. Target your networking efforts, build deep relationships with those people, and achieve great things.
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