Guerilla Marketing is the use of unconventional marketing techniques intended to get maximum results from minimal resources, which let's face it; most indie musicians have minimal resources. Today, guerrilla marketing is a non-traditional, low-cost, and highly effective marketing endeavor, which when used properly can reap many rewards for the diligent user.
So what can you do to use guerrilla marketing to help further your music career? The first piece of advice I can give you is to think outside the box. Don’t do what everyone else is doing. Here area few ideas to get you started:
Make sure to put a small two or three sentence bio at the end of each review that has the name of any CD projects you have done. You can’t post your URL there; they will delete your bio. When you post your reviews, put your vanity email address inside your “real name. ” While those sites won’t allow you to post your URL, if your URL is part of your “real name, ” they don’t say a word. Check out amazon.com and look for one of my reviews.
This is what you will see: “Jaci Rae - The Rae of Hope. firstname.lastname@example.org. ” (Don’t use a real email address or you will end up with a lot of spam. That is my website, but the email address if fake. ) Why is this an important step? Because people will read your reviews and you get your name out there. Most consumers are Internet savvy and if they are interested in you, will check you out.
These are just a few ideas. A very important part of the guerilla marketing process is the business side. In order for all of the ideas you come up with to benefit you, you have to be registered with the correct places so that when your hard work begins to paying off, other people know it as well. Here is a list of some of the places you must register:
Broadcast Data Systems
attn: (find out who is in charge at that time)
6255 Sunset Blvd. , 19th Fl
Hollywood, CA 90028
I list more ideas as well as places to register your music that will be crucial to your music success in, The Indie Guide to Music, Marketing and Money and its companion The Indie Guide to Contact Information. There are a lot of Guerrilla Marketing techniques I am sure you can come up with yourself. If you want different results and what you have been trying in the past always turns out the same, then you must do something different! Guerrilla marketing is what you need to do differently.
Go after your audience with fervor and diligence, but think outside the box to get the results you desire and the exposure for your music that you need. Wishing you the greatest of successes! Jaci Rae – “The Rae of Hope TM” Copyright 2006 Jaci Rae
Jaci Rae is the #1 Best Selling author of “Winning Points with the Woman in Your Life One Touchdown at a Time” ISBN 0974622907 and “The Indie Guide To Music, Marketing and Money” ISBN 978-0-9746229-4-1 as well as the host of the Jaci Rae show. To hear Jaci’s popular show, with some of the top behind the scenes as well as famous bands go to: http://www.jacirae.com click on the weekly show link.