The Power Of A Story

Lisa Packer

Visitors: 419

If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story.

A good story disarms your reader or listener. He forgets for a moment that you are trying to sell him something and instead relates with what is happening in your story. He connects emotionally with what is happening, and eventually (at the end) with your product or service.

And he remembers what you’ve told him far longer, because stories stick with us much longer than facts. A good story speaks straight to the heart and forges a lasting emotional connection.

Building a good story is not as hard as you might think. Even if you’re not a writer, you tell stories all the time – about your day, about Aunt Rosie, about the funny things your kids do.

Every good story has three things: characters, conflict, and a climax/resolution. Your characters are simply who your story happens to. They can be people, or things like a car, or a business. There really is no limit other than your imagination. Just remember that the best characters have unique personalities. It’s the characters that make us relate to the story.

The conflict is the problem to be solved. It’s the reason there is a story to tell. What is the need that your product or service fills? A character facing that need is your conflict in a nutshell.

In the climax and resolution, your character’s problem is at it’s worst. Then along comes your product or service and makes it all right again. Your character is happy, and anyone listening will be, too if only they will do business with you.

You can use stories anywhere you use words to market your product or service. They especially make for great radio, television, sales letters and longer print ads. Many companies thrive on a series of radio ads built around one set of characters.

No matter the medium, a little story goes a long way.

Does your marketing forge an emotional connection with your prospects? It can. Lisa Packer, author of “The Power Of Emotion: 6 Triggers That Turn Prospects Into Customers, " specializes in copy that does just that. Visit today and discover how you can connect emotionally with your prospects and explode response!


Article Source:

Rate this Article: 
The Power of Story-Telling - How To Win Customers and Ignite Performance - In ..
Rated 4 / 5
based on 5 votes

Related Articles:

The Power of a Great Story

by: David Breslow (December 25, 2005) 
(Self Improvement/Inspirational)

The Power of Story Telling You Must Know

by: Paul Y (January 05, 2011) 
(Internet and Businesses Online/SEO)

The Power of Attention: It's Story Time!

by: Inna Nirenburg (December 09, 2004) 
(Self Improvement)

The Power of Story in the Face of Mortality

by: Jen Louden (September 26, 2006) 

Customer Testimonials - The Power of Having Others Tell Your Story

by: Chestin Salisbury (October 26, 2005) 
(Business/Customer Service)

Motivational Story - The Incredible Power of Willingness

by: Suhardi Csd Hardi (February 29, 2008) 
(Self Improvement/Motivation)

Old School Values We All Have Power - Short Story

by: Z Bennett (April 11, 2008) 
(Self Improvement/Inspirational)

Leadership - A Story Demonstrates the Power of Listening

by: Bennet Simonton (August 25, 2008) 

Brain Power - the Main Tool of Your Success Story

by: Anandrahi JS (November 15, 2005) 
(Self Improvement/Success)

The Power of Story-Telling - How To Win Customers and Ignite Performance - In ..

by: Denise Corcoran (August 20, 2007)