Sometimes, experiencing bleak sales is a matter of failing to find your prospective customers’ trigger buttons.
By trigger buttons, we mean anything that the customer would find of peculiar value. It may be the quality of the product, the promptness of the delivery, the added perks in the offer, the after-sales service involved, or any combination of these factors. There is no doubt that discovering, and complying with, these trigger buttons would greatly increase our number of successful sales.
The problem is that our consumers’ behavioral patterns are quite irregular. Predictions on how a client would react in a given situation can never be conclusive, as each individual has his own quirks and idiosyncrasies. One client may prefer post-delivery confirmations, for example, while another would find it irritating.
This fickleness in consumers’ behavioral patterns have been a bane for marketing ever since. Campaigns can never be universally applied without adapting some of their components to conform to the wishes of a particular segment of potential clientele. Market analyses produce many variables that are dependent on the shifting tastes of customers.
But you could find a method to this seeming madness. You could use the unpredictable nature of this vital market component to your advantage. You only have to discover their trigger buttons.
By pushing your prospect’s trigger button, you would be able to win him to your side. This would make sales a whole lot easier, and the client’s loyalty to your business is almost a given.
Here are some techniques you could use to find those beneficial trigger buttons:
Employing these steps would guarantee that your clients would warm up to your service, and eventually reveal the things that make them tick. From there, you would know how to convert them into successful sales, over and over again.
Ronny Berglund is a marketing professional, which owns and operate http://www.traffic-plus.com that can help you to instantly get website visitors, do popup advertising or any type of instant website traffic increase. He also owns and operates http://www.marketingpatch.com where you find strategic marketing tips. And you can learn the marketing tips and tricks that pro's use! MarketingPatch.com also have a great forum where you can talk about everything marketing related, he even let you post your in a Buy / Sell forum.