The combined value of housing units in the United States is $25.7 trillion. It keeps on changing hands from home sellers to real estate agents.
Well, to have a share of the pie, real estate agents have to push a lot. With the advent of the online marketing, a realtor finds it easy to achieve their marketing goals, but is it always effective?
There are more than 43,000 active agents and brokers in the United States. That makes 1.4% of the working population. And to get easily recognized in the crowd, real estate agents have to work hard to create an impression. So before you invest your entire advertising budget to digital marketing, you must once consider direct email marketing.
Direct email marketing is not dead. It is well alive. All you need to do is use it properly. Here are some surprising statistics that tells why you must take up real estate direct mail marketing.
Get High Returns on Investment
Direct mail marketing is a little bit expensive format compared to pay-per-click advertising. In direct mail marketing, you have to use sales letter, postcards, brochures, newsletters, etc. That means you need to invest a lot in print advertising, which is costly. However, the results generated are worth the cost.
A direct mail averages a 1300% return and there’s no other type of marketing which can claim this, except telemarketing. Around 37 percent of the companies say, direct mail marketing is the best way to retain customers. Thus for the realtors, sending a letter to the customer is the best option compared to an email.
Both Buyers and Home Sellers Prefers Direct Mail
An amazing statistics says that, 92 percent of the buyers under the age bracket of 24 prefer to receive direct mail rather than emails. Yet another report shows, that baby boomers aged 50-68 are going to notice an advertising through direct mail more, compared to an ad displayed via email, Facebook, magazines or Billboards.
Real estate direct mail marketing thus has greater a chance to impress both buyers and sellers, irrespective of their age.
Increased Satisfaction in Business around the Local Markets
In order to understand whether the real estate direct mail marketing works or not, one has to consider the local market share. In a recent survey, it is seen that 81% of businesses with local-only focus prefers to use direct mail marketing to tap new customers. And among them, 75 percent are satisfied with the results generated. That's indeed a great score for the realtors.
Direct mail marketing works great for real estate. However, make sure you have a clear call to action and a good customer list in hand.
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