Google s keyword tool - The Google Keywords Suggestion Tool is a tool provided by the largest internet search company on the planet for you to research potential keywords for your campaigns. Effectively how it works is that you enter a keyword/phrase, and Google generates a whole lot of others featuring that phrase.
OK, that probably didn't make sense.
Here's a short guide to the Google Keywords Suggestion Tool.
Open the tool in your browser up by doing a Google search for Google Keywords Suggestion Tool and clicking on the first link which turns up.
This will open up the keywords tool in a simple enough interface. You are presented with a text box, and a few options to the left of the box. We just want to go with the defaults for now. Enter a search term that you might want to get keywords for. OK, if you have a market of ‘dog training’ for example, you might want to drill down that market for a smaller one. This is where the Google Keywords Suggestion Tool really comes in handy.
If you enter ‘dog training’ into the box (one line, no quote marks), and then click ‘Get keyword ideas', Google will generate a list of possible phrases relating you what you just entered (in this case, ‘dog training').
You will get five columns of information. The first is the suggested keyword, the second Advertiser competition (the longer the bar is, the more competition there is), the third being local search volume for the previous month, forth is global search volume for the last month, and finally the fifth is a button to add the keyword to a keyword list.
You can even add more column information with the ‘Choose columns to display’ popup box at the top of the results list.
Now that you've searched for possible keywords for ‘dog training’ using the Google Keywords Suggestion tool, you can explore the results. Click on the header of each of the columns to sort by that information (this is handy when you get lots of results to sort through). Click the ‘local search volume’ column header, and it will give the most popular keyword is in fact ‘dog training’ with 1.5 million searches last months (this figure will change depending on the month you try this). If I scroll right down, you can get to those with less searches, but this usually means less competition.
And. I'm right, ‘dog training breeds’ has only 880 searches last month, but has much less competition then others. This would be a relatively easy keyword to get cheap advertising for, yet I'm not totally sure what you could promote with this keyword.
In addition to using the Google Keywords Suggestion Tool for getting both traffic information and keyword ideas, always search for the keyword yourself. You can then count up the ads that ae listed. A good way to see if that keyword is making money is to make a note of the current ads that are there (URLs) and then check back in two or three weeks to see what's changed. If not much has, then you can be confident that that keyword is making those guys money.
However, if it's a completely new lineup, then look elsewhere.
You can use the Google Keywords Suggestion Tool .