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Advantages of Blue Ocean Strategy

Deanie Canales

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The competition of businesses everywhere in the world really is getting stronger. Companies have their effective ways that allows them to achieve success and be more efficient and productive. They are always willing to get the perfect strategies making sure that they won't meet any failure. As a result, management teams are applying the newest management systems which are beneficial in every operation. And the best management systems includes blue ocean strategy, which has indisputable popularity. It was developed by W. Chan Kim and Renée Mauborgne.

Blue ocean strategy focuses well on how they might find ways to generate an uncontested market space to generate an irrelevant competition. it provides value for their customers and it boosts the companies’ profit margins as well. It only goes to indicate that companies have a chance to accomplish this after they pursue differentiation and low cost in a simultaneous way. There is a requirement for companies to be aware of the characteristics that ought to be present for them to work in Blue ocean environment. There can also be a need on their behalf to discuss and see if the strategy could be applied for start-up ventures.

More of Blue Ocean Strategy

The concept of this blue ocean strategy became more widely held because of the blue ocean book created by Kim and Mauborgne. The title of your blue ocean strategy book is “How to Create Uncontested Market Space and Make the Competition Irrelevant". This helpful development in the market can pave the best way to upcoming industries and may even change the ways of the current market panorama. Companies that do their operations in the blue ocean environment generally invite new groups of customers. Blue ocean companies can acquire accomplishment once differentiation and low cost are done all together. That is why substantial economic barriers are made. As a result, their services and products could have a demand. They may even no longer ought to fight with their competitors.

Blue ocean strategy is indeed effective. It is valuable as it pushes companies to alter their ways of operation. Companies are being forced to align their system too which has something to do with their production and price, and as well as the cost activities. This way, they will be able to accomplish low cost and differentiation at exactly the same time. Also, blue ocean strategy forces companies to create new and better industry boundaries. It teaches them to possess a full understanding in the case of their customers. They are also forced to discover unattractive markets, chase for niche and utilize it.

For more info about blue ocean book please visit our website.


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