A brochure can have many different designs. Some use more text than others and some include more graphics. The following brochure graphic design techniques should help you get started with your design goals before you request the services of a brochure printing company.
- Classic corporate design for brochure printing is used for public and client relations.
Simple colors are the norm and the brochure design is typically not that fancy. Frequent use of the company logo and a brief call to action statement are popular design options.
- The attention getter is a design that has the sole purpose of enticing recipients to open and read the brochure.
The cover may even have little or no relevance to the brochure interior. A good analogy is a TV commercial for a car where the first few seconds of the commercial have no relevance to automobiles. It can be a risky design strategy for brochures because if the reader feels more shocked than pleasantly surprised, the brochure might be a marketing failure. However, when designed well, these brochures have a high retention rate.
- The FAQ (frequently asked questions) brochure is another option. As the FAQ has become more popular on company websites, its popularity for brochure designs has also increased.
Make certain the questions being answered flow in a logical order, either divided by categories or in order from the most common questions to the least common questions. Design enough whitespace so that the text doesn’t look overly crowded after brochure printing.
- Event brochures have design elements that are tailored to the specific occasion.
Convention brochures often include a mail form that invites potential clients to reply and get added to a mailing list. Trade show brochures may have offers for special discounts. A holiday party brochure may include pictures of people having fun, thus enticing readers to attend the event at a specific location.
- Photo brochures typically include minimal text and high quality, eye-catching photos. This brochure design is great for travel brochures where the photos can help sell the vacation packages. Be certain that your photos have a resolution of at least 300 DPI so that the brochure printing results will be high quality.
- Product brochure design is all about product focus. Each product should have its own photograph for brochure printing . Combining photos for multiple products together is rarely a good idea because the focus will be lost and the reader may lose interest. Product photos should be shot by a professional or an experienced part-time photographer. It is important to achieve ideal lighting conditions when shooting the photos so that they are crisp and clear.
- Designing a humor brochure is tricky, but success can result in a high retention rate. Humorous photos and text should be introduced by people with an understanding of comedy and demographics. Comedy that is too offensive or that totally misses the target demographic’s taste can derail a brochure design. Bland and boring comedy is another mistake. The general public is more discerning about quality humor than most people realize.