Before you ask a business card printing company to print out your cards, it is a wise decision to avoid making certain mistakes. One small error in a business card can be enough to damage the reputation of your organization. The following is a list of mistakes to avoid during the business card design and printing phase.
- Choosing the wrong business card printing company.
If you are ordering hundreds or thousands of business cards at once, you should find a quality offset printing company, not a digital-only printer or an offset company with inferior equipment. Your bulk business cards should not cost too much and the results should be consistent.
- Not using images that are high enough resolution.
In order for your images to look good when printed on your business cards, the source graphics should be at least 300 DPI (dots per inch). If you use a lower resolution, the printed result will be fuzzy or pixelated. Most images found on the internet are less than 300 DPI, so use caution when downloading these. To check an image’s DPI, load the image file into your favorite graphic design program, and there should be a DPI listing where the file details are shown.
- Not flattening transparencies. Transparencies are caused by shadows, transparent objects, and other effects created in vector-based apps such as Adobe Illustrator and Adobe InDesign.
If a file containing transparency problems is printed, the result will probably be a white box under the transparent object. Flattening the transparencies in these programs before you send them to the printer is the best course of action. While some modern business card printing companies can correct for non-flattened transparencies and fix the image, they typically won’t guarantee it.
- Using black and white. Full color business cards are the expected standard. Anything less just won’t look professional enough to your recipients.
If you are looking to save money on your business cards, it is better to buy a lot of them at once than to make sacrifices on the color options.
- Do not clutter the card. Too much artwork or text will crowd the business card design and make it look unprofessional.
There should be some whitespace where no design elements are present.
- Don’t design your businesses collateral yourself if you lack graphic design skill. This not only includes business cards but also catalog printing and brochure printing . If you are unsure about your skill level, show your design to a trusted colleague, friend, or family member who can give an honest critique. Many printing companies have in-house graphic artists who will design your business card for an additional fee.
- Leaving out contact information. While it is a simple matter to include contact information, forgetting important details such as office telephone extensions and email addresses can be a costly mistake. You want to give your potential customers the best access to your organization. You may even want to include your business username on social media sites, or your personal social media info if you use that for business networking.