Customer satisfaction information is probably the most important estimation you get when conducting online business so it’s no good ignoring these valuable data. The higher the level of customer satisfaction, the better revenues you can get and the bigger number of customers you can pull in. So, what are the ways of evaluating customer satisfaction? From the range of statistical methods used, online customer surveys are among the most popular ones thanks to their benefits. If you are about to tailor an online questionnaire, it’s worth learning a bit more on the subject to do it right.
Why online surveys?
Online surveys feature a number of advantages. First of all, developing an online questionnaire is a matter of several minutes with cutting-edge tools available on the web. You can make use of pre-built survey templates and smart template themes to create professionally looking surveys. Secondly, implementing customer surveys in your business plans is quite budget-friendly. In fact, carrying out a properly tailored questionnaire brings considerable advantages in the future as it gives you credible data on the ways to improve your company operation. You can easily identify the most problematic areas of your business operation and take quick steps to optimise them. Increasing customer satisfaction is also easy when you show clients you appreciate their feedback.
Creating an effective questionnaire
Obviously, not all online surveys are equally effective; that’s why you should keep a few issues in mind when creating yours. A successful online survey is often personalised so if you are not quite sure who your targeted audience is, find it out. Inquire about the age, gender, education, occupation and interests of respondents in your online questionnaire and use these data in the future to make your online campaign cleverly personalised. If you already know your targeted audience, it’s advisable to create personalised questionnaires to incentivise clients to participate in them. You can also offer free gifts, discount vouchers and other privileges for those who have answered the questions.
The layout of questions can vary, depending on what information you want to get. You can use only closed or only open-ended questions or mix both types if it corresponds to your purpose. If you’re aiming at receiving customer satisfaction information, don’t concentrate on the positive sides of your business only. Negative customer feedback may sometimes be much more valuable than positive one as it may help you find ways to improve the company operation thus boosting customer satisfaction.
The results you get
As long as you ask the right questions, the received information may help get higher revenues later. However, it’s essential to analyse the results properly to get credible data. If you are not very enthusiastic about using software to analyse the received data on your own, you can hire accomplished specialists to help you both develop an appropriate online questionnaire and analyse the results after the survey has been carried out.
Creating an effective online questionnaire is as easy as pie if you make use of convenient online tools and pre-built templates. So don’t wait too long to find out the level of customer satisfaction with your services which is really important for your business.
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