Parent-teacher associations have become an important part of the educational system. Though often associated with organizing bake sales and school events, these groups are playing a bigger role than ever in the day-to-day operations of the schools they are built around. With that said, the increase in responsibility has made managing these operations increasingly difficult in districts that are short on cash and resources. On a good note, there are answers, so in this article, we will highlight what makes free email marketing such a great option for PTAs.
Efficient Communication Tool
Having the ability to communicate with the utmost efficiency is crucial for PTA organizations. While traditional means such as telephone and fax still serve a purpose in many educational institutions, the digital age has delivered other methods that are arguably even more effective. Email is a perfect example and just about everyone these days has an account to call their own. The great thing about free email marketing is that it provides a reliable platform for sending your messages, one that allows parents and teachers to communicate without fail. With the right solution, you can ensure that your emails always end up in the recipient’s inbox, rather than a desolate spam folder.
Measure Campaign Impact
Email marketing is known for a number of attributes. One of the greatest of all its accountability, which translates to its ability to be easily tracked and measured for impact. This is a tremendous luxury for the PTAs that are beyond the bake sales and involved in important initiatives where measuring effectiveness is a necessity. A good free email marketing solution will make it easy to keep up with how your campaigns are performing in various areas, including opens, clicks, emails forwarded, unsubscribes and more. Not only is this information useful for finding out where you stand, but also improving with future email programs.
An Economical Choice
It’s no secret - the rugged economy has taken a toll on commercial and not for profit organizations alike. The educational sector has been hit pretty hard to say the least. Budget cuts have resulted in the elimination of several meaningful programs, and unfortunately, services that are essential to PTAs have been no exception in some districts. Email marketing is incredibly affordable by design, but for the cash strapped organization, it just doesn’t get any better than free. Free email services can help PTAs could back on their spending and even raise the necessary funds to operate with more efficiency.
Free Means Free
Believe it or not, but free email marketing really does exist. True, some companies have tricks up their sleeve and try to work hidden agendas that will eventually see you coming out of your pocket to pay for something, but others offer these services with no strings attached. On a final note, not all providers are created equal so if you really want to try email marketing without having to allocate a budget, make it a priority to find a quality solution that really is free.
John is a consultant, best practices activist and advocate for leading web and permission based email services .