A few months ago, when I asked a friend in India if he would help both myself and my company help a long time recruiting client with some website and search engine optimization work (he is one of the few whom I respect), he put it simply and in terms that will be hard to forget:
“Anyone who really knows marketing and SEO has their own business. ”
I will always remember this phrase and could not agree with it more.
Therefore, I have put together some tricks and hints for the small business owner looking to increase business revenue and get his or her marketing back on track.
1. The Marketing Is Best Done In-house
Contrary to popular belief, you do have time for marketing. If not, you make time for marketing.
My belief is that if you have the time to start a company, you sure do have the time for marketing as bad marketing kills companies and hinders sales.
Conversely, if you outsource your marketing, you’re just another ticket waiting to be serviced at a large marketing company who does not care about you and whose claim to fame is working once with McDonalds.
Rule #1 in small business marketing: nobody cares as much about your marketing as you do.
2. Study and Learn How To Write A Website
Your website must be written by an expert in both business and by someone who has industry knowledge. Moreover, it must written extremely well – meaning pristine grammar and short, succinct sentences that consistently maintain the attention of the audience.
To elaborate further, there are certain variables that, studies have proven that makes the web visitor tick.
These include, but are not limited to catchy titles with the first two words of a web page, thus giving the reader some form of eye stimulation as well as a slew of other things that can be researched.
3. Search Engine Optimization
SEO is something that you must figure out. Nobody can do search engine optimization for you. Just like anything else, it involves hard work and a lot of focus. However, if done correctly, your business will boom.
Ken Sundheim runs KAS Placement Executive Headhunters and Staffing a sales and marketing retained search firm and marketing consultancy company with recruiters covering all major metropolitan areas including Marketing and Sales Headhunters Washington DC as well as NYC, Chicago, Houston, San Francisco and Atlanta Headhunters Houston Sales Recruiters Dallas Recruitment
KAS works mainly on executive search projects.