As the business world shifts to a more eco-friendly outlook, many companies are looking for a way to become more environmentally conscious. A great, quick, cost-efficient solution is to incorporate green promotional products into your marketing plan.
There are a wide variety of green items available. They run the gamut from products that have been created with recycled materials to items that were created using a low-energy process or biodegradable elements. Green isn’t about restriction or bland choices anymore–green promo companies are producing more and more innovative and dynamic products.
Here are just a few of your options:
Clothing or totes made from hemp, organic cotton, or jute
Items made from recycled rubber or corn plastic
Solar-powered electronic devices
Sprouting seeds and plants
BPA-free drinking bottles
Not a Silly Piece of Plastic
A lot of traditional promo items are viewed as odd little bits of plastic that can be binned or forgotten readily enough. Green promotional items are imbued with more meaning – they apply to a new way of thinking and being that many people are adopting; an environmentally-aware promotional product is, by nature, about sustaining and lasting.
Your promo item won’t be a disposable piece of anything…it will be something your client or customer will be proud to incorporate into his or her daily life, imbuing your company and brand with a more profound meaning and presence.
Which Green Item Works for My Company?
Green promotional items are not only a great way to show that your organization is socially responsible, but can also help project the core idea behind your organization. Let’s say your company provides a home or family oriented product – why not use a sprouting seed or plant as a promo item? It reflects a concern with growing and sustaining life and keeps the recipient engaged with your company as the plant flowers.
Do you produce a green house care product or cleaner? Why not use a tote made of jute as your promo item? Your customer will use it on a pleasant Sunday morning trip to the Farmer’s Market, say, and automatically associate your product with positive ideas and feelings about doing what’s best for their family and loved ones.
An Effective Choice
However you approach your promotional campaign, a sustainable item is a fantastic option for a new age. You can position your company as in line with the new paradigm shift, while still saving money and doing what’s right for your customers and their way of life.