Relationship Marketing: 10 Tips for Keeping Clients Happy

Debbie LaChusa

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You've probably heard the saying “It's easier to keep an existing customer than to get a new one. "

Well, it's more than just a saying, it's true.

That's why you want to take very good care of your current clients or customers and do whatever you can to give them lots of reasons and opportunity to buy from you over and over again.

Who wants to constantly be out there pounding the pavement looking for new clients and customers? That's a lot of work. It's much easier to up-sell or cross-sell to people who already know and love you.

Here are 10 tips you can use to put a successful Relationship Marketing program into place so you can reap the benefits for years to come.

#1 Create a customer database or file

Whether you have many clients or customers or just a few, make sure you keep records with important details about them. These details may vary depending on your line of business, but they may include their purchase history, special dates such as their birthday or anniversary, family member names or their favorite restaurant or leisure activity.

#2 Never take your customers for granted

Your customers are the reason you are in business. Never assume they will always be there. Continue to earn their trust and show them you care and value their business.

#3 Show your appreciation

Do little things to show how much you appreciate having them as a client. Send them a thank you card or token of appreciation. Do something nice for them. Sometimes its even as simple as just saying “thank you. "

#4 Stay in touch

Find ways to stay in touch with your clients. Send out a regular newsletter. Clip and send them news articles about their industry or issues they are concerned about. Make regular telephone calls or send email. Send holiday cards. Use these tools to remind them you're still around and that you still care.

#5 Take an interest in them and their business

Ask questions. Find out what their challenges are and see if you can help them. Show them you understand their business or their issues and you're interested in more than just their last purchase.

#6 Serve them

Make it a priority to go out of your way to provide services that truly deliver and make your customers’ lives or their businesses better. Provide great customer service. Do whatever you can to help them achieve their goals.

(C) Copyright 2005 Debbie LaChusa

Debbie LaChusa created The 10stepmarketing System to make marketing your own business as simple as answering 10 questions. Learn more about this unique, step-by-step system and get a free 10-week Marketing E-Course when you subscribe to the free, weekly 10stepmarketing Ezine at


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