Promotional umbrellas have become an essential item in the promotional arsenal of a company. They impress the recipient with their functionality and long-term usage.
No longer are umbrellas merely items of utility, used only when the weather is inclement. They are slowly becoming fashion accessories like handbags, belts, scarves and shoes. With their unconventional shapes, bright colours and designs, they are breaking earlier held notions about what an umbrella should be. In line with this trend, companies are handing out promotional umbrellas with attractive, eye-catching colors, imprinted with the company name, logo and even URL of the website and the company slogan.
Why not dramatically raise the efficiency of these umbrellas by getting them custom printed in a personalized manner? That is, get an umbrella made especially for the target recipient. Understandably, this ambitious idea will reduce the scope of the umbrella as a promotional item, but its effectiveness and value for whom it is made will increase significantly.
Common sense and discretion tells us that if a gift is personalized it raises the pleasure and joy of the receiver dramatically. Apply the same principal to promotional umbrellas. The same way that you would not take the trouble of personalizing the gift unless it is for a close friend, a company will not go out of its way to personalize this promotional item except for high priority contacts or recipients. Some of them can be:
1) Business executives - The chief executive of the company, that supplies your company with your raw materials, can qualify as a recipient of a personal, custom-printed umbrella. Get his last name printed on the canopy of the umbrella and gift it to him. Even though the umbrella will not have your company's name on it, imagine the mileage that you have gained from the executive, who carries his name-printed umbrella with joy and pride.
2) Stockholders - If your company presents every stockholder with a name printed umbrella at the annual stockholders meeting, the stockholder will become a loyal stockholder for life.
3) Employees - It will be a great source of satisfaction and pride for the employees if their employer tells them that they intend to personalize and custom print the umbrella and ask each employee what they would like on their umbrella.
The long-term benefits of personalizing an umbrella, however limited the scope is, will be immense.
Imogen Brown is the marketing manager for Clickpromogifts one of the UK's premier suppliers of promotional umbrellas and custom printed promotional umbrellas .