Pizza Talk: Sign Synergy, How Your Window Sign and Web Site Work Together to Bring in New Business


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Once upon a time, sign writers would fold a piece of paper into a small rectangular cup called a sign writer's cup. They would fill this with paint before clambering up ladders and scaffolding with brushes and cup in hand to create advertising signs.

Signs have been around a long time. Even today they are a key component of a successful local business. They become even more important if your local business has a website.

Why? Because with a window sign that boldly and clearly gives your website address, and includes a tantalizing reason to visit that website, you can acquire many new customers who would otherwise just drive by and never give you a second thought.

Case in point, LaVita's Family Restaurant in Woodstown, NJ, displays a nice big window sign, clearly visible from the road that proclaims their introductory Buy 1 get 1 Free offer to new customers who visit their website at

During September, 2005, LaVita's acquired 27 new online customers, of whom 12 indicated they heard of LaVita's online ordering from their window sign.

LaVita's sign has a great message. The Buy 1 Get 1 Free concept is a proven draw. And since the online coupon automatically restricts itself to one time use to new customers only, LaVita's doesn't lose business from coupon abuse. Their online ordering service tracks new customer registrations, lets each customer use the coupon once and never again.

This combination of old and new technologies has proven very effective in attracting new customers and getting them to try LaVita's food.

If your restaurant window is visible to a large volume of traffic, it is a great place to display your web site and an introductory offer to bring in the new customers.

Some things to keep in mind when ordering a window sign:

  1. It must be easily visible from the road

  2. Its message should be short and sweet.
  3. Your web address should be easy to memorize.
  4. Most important, give the potential customer a good reason

    to visit.

Window signs and Web Addresses are a great example of two diverse marketing strategies which have proven to be very effective together. From window sign to web site to sale, is a simple and convenient path which leads many new customers to your door.

Rudy Vener is founder and president of Pizza Galaxy, a company which specializes in providing online ordering and Internet marketing to independent pizza shops and restaurants. Visit to read more Pizza Talk articles or to contact the author.


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