Already on ArticleSlash?

Forgot your password? Sign Up

Trade Show Strategy Starts Well Before the Show

 


Visitors: 229

Conference season rolls around. You feel nervous, excited, and annoyed all at the same time.

Sure, you get some time away from the office in a different city, but it's still work, and hard work at that! As anyone who has ever attended a trade show knows, it's easy to walk away empty handed if you don't expend the effort required to do a knock out job.

Your awesome display starts with ideation about YOU. What type of sales setting are you most comfortable with? How is your existing branding best presented? Think about how and where you and your business are successful, and try to recreate, or at least engender, those same principles in your display.

Once you've got an idea, it's time to start looking for quotes. There are a lot of trade show display consultants out there, so it's important to judge them with the proper criteria. Here are a few guidelines:

  1. How long have they been in business?
  2. Can they provide references?
  3. Do they offer a warranty on their products/services?
  4. Do they demonstrate a clear understanding of your needs, i. e, do you feel like they are listening?

Once you've found someone to create your display booth, we suggest being somewhat involved in the process. Ask for updates regarding your project status, and if you fear you've miscommunicated anything, make sure you clearly communicate before the project advances farther.

When you're happy with you trade show display booth, it's time for action! If you can pick the location of your booth, make sure that the lighting is appropriate, and that you are near to things such as restrooms, food, and entertainment! If your location is predetermined, work on becoming comfortable with your surroundings, and knowledgeable to give your visitors directions or other guidance.

Relax, get a good night's rest, and get ready to market your product or service effectively!

Smash Hit Displays is a high quality custom trade show display booth from Olalla, Washington. We provide high quality display creation, in addition to other trade show products, and general consultation services. We can be found on the web at http://www.smashhitdisplays.com/

(384)

Article Source:


 
Rate this Article: 
 
Top Trade Show Secrets in a Cup
Rated 4 / 5
based on 5 votes
ArticleSlash

Related Articles:

Getting Into the Action Your Chicago Trade Show Strategy

by: Mike Levi  (July 09, 2008) 
(Business/Marketing)

A Portable Trade Show Exhibit Makes for an Easier Show

by: Rena Klingenberg  (June 20, 2005) 
(Business/Small Business)

Corporate Branding and Trade Shows - 8 Tips for Trade Show Staff

by: Julia O'Connor  (May 05, 2006) 
(Business/Branding)

Trade Show Giveaways: Are They Just For Trade Shows?

by: John J. Promotion  (July 07, 2010) 
(Business)

Top 10 Trade Show Tips

by: Peter Winters  (October 03, 2005) 
(Business/Presentation)

Why A Trade Show Follow-Through Is Necessary

by: Lynne A Saarte  (January 28, 2008) 
(Business/Marketing)

The Hardest Job Of A Trade Show

by: Julia O'Connor  (July 29, 2005) 
(Business/Sales Management)

Trade Show Victory!

by: Wendy McClelland  (October 13, 2004) 
(Business/Presentation)

Banner up your trade show

by: Hemraj Sharma  (April 27, 2010) 
(Business)

Top Trade Show Secrets in a Cup

by: Remy Lebeau  (September 22, 2008) 
(Business/Marketing Direct)