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How to Draw New Customers to Your Bank Or Financial Institution


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Why don't banks and financial institutions give away toasters to lure people into becoming a customer anymore? It's because nobody wants a toaster! Nobody needs a toaster! Those days are gone.

People Are Smart

People today are acutely aware of the various financial institutions available to them. Radio and TV ads saturate the airwaves until you can't stand listening to them anymore. “We offer all that, and much, much more. " You know what I'm talking about. You've all heard or seen them. They are annoying.

Some Options

What alternatives are there to aggravating the public with broadcast advertising? You could poke a high priced ad in the local newspaper for and have a few hundred people see it. Another choice would be to have a company put up an expensive billboard sign along interstate that runs through town, but commuters become numb to the same old signage and soon block it out. Hmmmm. What could a viable alternative be?


A tried and proven option is the relatively inexpensive advertising promotional product. Yep. . . the little ‘giveaways’ that people seem to love. Everyone loves to pick up a free note pad or magnetic business card for the refrigerator. I have a ‘thing’ for magnetic calendars, myself, and have quite a collection.

Why They Work So Well

The important aspect to remember is that each one of these products will have your bank information on them. The address, hours of operation, phone numbers, and a brief description of services are some of the data that can be emblazoned on the product. Depending on what the item is, it can create a phenomenal amount of exposure for your bank. Imagine giving a calendar to the local pizza shop owner, who puts it on the cash register in his restaurant. Every customer that goes to the counter is going to be exposed to the information you had printed on that calendar.

Hundreds of Products

Refrigerator magnets are available promotional products, as well as memo-boards and appointment calendars. There are hundreds of possibilities. In fact, if I were to address all the possible products, this article would be as long as the United States Tax Code.

The bottom line is this: Promotional products work. They have been around since long before TV and radio, and they continue to be popular due to the great response they provide. Spread your financial institution's name all over the area with these effective products and get the exposure you want.

Robert is currently working for Lewis Promotion a supplier of top quality political promotional products, such as these products . He lives in eastern Kansas. A retired police dispatcher, he now resides in the country with his wife and 2 of his 3 sons. Toss in a couple of dogs and a few cats and you have the rest of the crew. He is a freelance writer that has created articles on subjects such as police work, scanners and 2-way radios, motorcycles and motorcycle painting, promotional advertising products and marketing.


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