The print advertising campaign you create for your restaurant is one of many options and promotional value. There are several mediums you can use. One way to get your word across and to make your restaurant name known is through networking your name with printed menus in a small pocket brochure size. This helps you gain a few advantages such as:
- Getting repeat business by having reference to your store
- Having a menu of popular dishes and price for quick sale outside of the seating area
- An easy answer for those who group together and need to decide where to eat
So, understanding that you have probably done other marketing strategy to at least get a trickle of customers in (i. e store location, signage and the like) to gain more foot traffic and to retain the customers you got, giving them something useful like a quick menu is worth having around. Just like those magnetic advertisements that you keep around to hold up the kids’ artwork or science test scores (and get you to call that rug shampooer or pizza delivery guy at the same time), they will serve a purpose and a sales tool.
One thing to keep in mind though when creating an outline of your pocket brochure, make sure that the nuggets of information are sale worthy. What that means is tell the customer why you are the best choice. Instead of saying, we are a brick oven pizza joint whose staff has worked 25 years collectively (who cares, I'm hungry), say something about the savory ingredients you use, the smells the tastes that come alive. Also, post a map on your pocket brochures. Mapquest or Google online have great plotting software you can simple copy and download and give to your pocket brochures designer.
The next idea is to think of worthy ways of handing this thing off. You can set up a display of the brochures as people come and go, but to actively promote the literature is your best means of planting the seed. Some good ways to do this is by simply popping them into to-go bags or stapling them to their receipt. You can probably think of other good ideas. Just as a side note, I remember that one advertiser would make ads in the bathroom stalls and urinals (I know, kinda gross). But using that logic can only get you more attention.
Print ads and their ubiquitous cousins, the pocket brochures, will be more ammo for you in strengthening your business name.
The Mini Brochure (http://www.theminibrochure.com ) is a print service who specializes in printing pocket brochures for restaurants, or any business who plans to launch some form of print ad or marketing material. The author, Aaron B. Vaughn is a freelance writer.