Promotional items are a powerful way to advertise your business. When you combine the power of promotional advertising with the positive connotations that gift-giving brings us, you have the complete package. Businesses have found that when they give their promotional items away as “thank-yous" to their customers, their business has been rewarded. Learn how you can start thanking your customers with promotional mugs to reap the rewards.
Studies have shown that individuals who receive a promotional product are more likely to do business with the company again. In addition, they are more likely to recommend the business to friends, associates, neighbors and family members. In the world of advertising, nothing is as strong or as coveted as word-of-mouth advertising. However, when a business offers free promotional gifts like mugs to their current customers as a way to thank them for past business, the likelihood of the individual doing business with the company in the future increases. Everyone appreciates getting a new gift. Your customers are no exception.
Giving away quality promotional mugs are an especially effective choice in promotional advertising. Promotional mugs are always appreciated due to their versatility and longevity. These gifts are often perceived as being higher quality and more expensive than the traditional promotional pen, which signals to the customer that their transaction with the business was appreciated and recognized. For this reason, the gift will be treasured and saved.
Each time the promotional mug is used in the office or home setting, it will initiate a conversation among members of your target market. Those individuals who are ignorant of your business will see the company name and want to know more. They will ask questions, want to learn about the products or services. When your customer relays the positive experience he or she has had with your business, another potential customer for your business has been created. The new individual is much more likely to visit your business and purchase the same products or services that gave their friend, associate or family member such a positive experience.
Promotional mugs are always a welcome and appreciated gift. Their longevity makes them a smart financial investment with a return that can last for decades. Learn more about how promotional mugs can be used as a thank-you for your current clients to enjoy the positive impact it will have on your business when you place an order today.
Justin Blackhurst is head of online marketing at the leading independent supplier of corporate gifts , promotional products and corporate business gifts in the United Kingdom. Visit the promotional products website for more information.