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How Crystal and Glass Recognition Awards Are Used As Todays New Form of Corporate Branding


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This is an age of brands. We live surrounded by brands 24x7. And corporations are at the forefront of brand promotion efforts. The search for novel approaches and newer opportunities for brand promotion seems to be perpetually on. In this scenario corporations would be glad to use any excuse to promote their brands.

One way of strengthening a corporate brand is to award selected consumers for their patronage, loyalty, and patience. Potential and existing customers love to see their corporate logos prominently displayed to the public and media. They love the gift when they buy the product. The most opportune time therefore is to offer gifts when purchases are being made. Even if people may not be using the product of a particular corporation they may love its logo. Existing customers will be mightily pleased when gifted with something extra, even if it's a small crystal recognition gift. The word of mouth publicity they would generate would be very valuable. In fact some corporations gift their long-term customers on a regular basis. And every time they gift something different. This creates a customer/client relationship that goes above and beyond that of normal customer service in the eyes of the recipient of the Crystal & Glass gift. This is a prime example of providing exceptional customer loyalty which helps to drive additional revenues.

As mentioned earlier market savvy corporations find excuses to shower gifts. Meeting a new customer - they find it fit to offer a small glass gift. Introducing a new range of products or a new model - they deem it appropriate to gift selected potential customers. While selling and popularizing their products in an exhibition they give away gifts to selected prospects. The time of opening a new store or branch is also a time for giving away glass gifts. Anniversaries and other important occasions are good opportunities for giving crystal gifts. Fundraising by the company is also a good platform to popularize the company's brand through gifts and awards.

All these above mentioned occasions are not only meant for gifting customers. Employees are the first customers of an organization. And they too are gifted during these occasions. Corporations try to impress employees about the brand name right from the hiring stage. When graduating from training programs employees get gifts and the best performers during the training period are awarded. Corporations start the process of building of brand loyalty with the employees in this manner. There is no doubt that employees love their company's brand logo and name. They love to wear the T-shirts, carry the tote bags, and use pens bearing the company's brand name and logo. Definitely they would love the crystal and glass gifts and fondly or proudly display them at their homes or offices.

The best way of popularizing a corporate logo and brand name is to impress potential customers with small crystal and glass gifts with engraved logos. For example, the person making the maximum number of inquiries for a brand of car may be awarded for his interest. This is more likely to make him purchase a car from the company and even if he doesn't he will carry a positive impression about the brand that's going to last for a long time.

Therefore it is sensible to lavish recognition and awards on good performers as well as customers and retain them. The award giving ceremony has to be full of fanfare and a memorable event. There is no need to downplay the award giving ceremony. The more coverage and publicity it gets the better, every of bit of it is going to boost the morale of the awardees.

Cristaux Crystal and Glass Recognition Awards
Chicago, IL


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