If the price is right, if the product has great features, and if it can help improve a person's life, your customers are certainly going to come in and buy it, right?
Logic would dictate that if you have a great product on your hands and you explain to people why it is so great, surely they will understand that they need to do business with you.
Unfortunately people are not always as logical as a marketer might hope.
Sit down and read a fiction novel. The plot might be great, the characters might be developed, but if it does not have the right feel to it, the right emotions, it is not likely to hold your attention for long.
People want experience a certain feeling or mood before they are willing to invest their time and money into something.
To give a good example, if you plan on using brochure printing to market a new product, the first thing you might consider is what kind of information are you going to put into the brochure? However, you cannot forget that the images you use, the mood you attempt to invoke, are going to be just as important as the information.
Take a look at anything dealing with Disney. They are not just telling you that their products are great for kids. The very look of the Disney logo invokes images of a friendly, playful company. They're advertisements are filled with various emotions and images that people can connect to.
Now, what emotions you use will change greatly depending on the type of product, and-most importantly of all-the market you plan on advertising to.
This boils down to a strong need for you to understand the market you plan on focusing on just as much as you understand the product you're selling. When writing something like a business brochure that's aimed at a more corporate audience, you might want to downplay any overly strong emotions in favor of a more fact base, serious approach.
Of course, the seriousness of your business brochure is the mood that you are trying to invoke, just as the playful, child like feel of Disney is the emotion they're trying to invoke.
Ask yourself what your product is going to be used for, and then see if you can come up with any strong images or feelings associated with it. If you want to stress reliability, see what pictures will create that feeling. If your product will make life easier for people, maybe free up more of their time, see what images will emphasize it.
The overall point is to combine your product description with the right kind of motif to completely pull a person in. When they walk away, they'll not only intellectually know that you're product is good, but feel that it's good as well.
While I used brochure printing as my primary example of this technique, it works with any kind of advertisement. No matter what form of marketing you choose to use, make sure that the feelings you create are just as strong as the product you're selling.
Lynne Saarte is a writer that hails from Texas. She has been in the Internet business for some years now, specializing in Internet marketing and other online business strategies.
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