Give your customers a gift that they will use and enjoy every day. Many companies have turned to the benefits of promotional pens for their advertising strategies. Why? Simply put, promotional pens are a cost-effective and successful choice in promotional marketing. No matter what industry your business represents or what your customers do, you can distribute promotional pens and see a great rate of return. Your customers will enjoy a quality pen that they can use time after time. With each use, your business name is reinforced and your business will gain more advertising time with the customer. In addition, if you use these promotional pens as a gift, you can encourage customer loyalty and improve customer retention for your company. See how thanking your customers with promotional pens can be the smart marketing investment for your business.
What is your budget for advertising in the upcoming fiscal year? What are the marketing goals you want to accomplish with that budget? By including promotional items in your future marketing campaign, your business can tackle numerous marketing goals at one fell swoop.
Use your promotional pens as a “thank-you" to your new or existing customers. You can send the promotional pen after they have ordered a product from your website or when they stop by your office. If you offer a local service in the area, you can put the pens in the mail as a welcome surprise or simply hand a new promotional pen to a new client after the service has been performed. In this way, you will be thanking your customers with promotional pens that they will use, while simultaneously advertising your business and increasing customer retention. They will associate your business with a positive experience, telling friends and associates about your company. In addition, they will come back again for the products and services your business offered initially.
Promotional pens can also be a great way to encourage customer loyalty. Since a pen is so frequently used, your business name will be shown and remembered by your customers. Therefore, in the future, when they need the same products and services again, they will easily recall your business name and continue to purchase from your company. Every successful business knows that a strong customer loyalty rate spells financial stability, and promotional pens can help your business to increase customer loyalty and customer retention through the simple use of a promotional item.
Justin Blackhurst is head of online marketing at the leading independent supplier of promotional items & gifts such as promotional mugs , and promotional pens in the United Kingdom. Visit the promotional gifts website for more information.