Five Things You Should Know About Niche Marketing

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If your private practice is not growing niche marketing can help. How can clients find you and purchase your services if you are a generalist? Being a generalist is useful when you live in a small town or remote area. Niche marketing is a specialized area of work that sets you us as an expert. You can market your niche by writing articles, creating e-books or tip sheets, and letting the media know that you are available to give interviews based on your area of expertise.

1. Niche marketing is marketing your service or product to a segment of potential consumers (aka your target market).

2. A niche can be based on an endless number of segments of the population: age group (e. g. teenagers), a geographical location (e. g. the city of Montreal), an industry (e. g. the mining industry), a group of professionals (e. g. lawyers), a life stage (e. g. menopause), a special interest group (e. g. pet lovers).

3. Finding a niche market helps you to focus your marketing dollars and efforts on people with unique needs who will purchase your specilized services.

4. Niche marketing makes it easier for you to develop longterm relationships with clients or customers by targeting their needs.

5. Developing a niche sets you apart from, sets you up as a specialist and an expert which makes you recognizable in the crowded marketplace.

Lucy MacDonald, M. Ed. is a business and marketing advisor to counselors, therapists, psychotherapists, and health care professionals. She is the creator of the R. E. A. L. Marketing system for private practitioners. Lucy is the author of How to Start and Market a Successful Private Practice and is a conference presenter.


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