When you start house cleaning business of your own, you have made the right move in order to earn more money. But, in order to earn, you need to market your business and let your target market know about your business. Nothing is better to make a promising business to succeed than a good and effective marketing strategy.
Of course, before starting up your own house cleaning business, you have already made your research, not it is high time for you to use what you've researched and learned. A house cleaning business or any other business can't survive without an established marketing plan.
Before anything else, you need to study your competitors. Check out the services they offer and the rates that they charge to their customers, you can do these by contacting them and pretend that you are a customer and ask about their services. Now, you have to think of a service that you can offer your clients and it should be fresh and new. You need to catch the attention of your potential customers and you have to try your very best to attract them. You have to make customers feel that you are a professional in this kind of field.
Do surveys. Check out what your potential customers’ needs. After knowing what they need, you have to try your best not only to provide it to them but to exceed them. In this way, you can win the heart of your customers and they would always what your services and they will also recommend you with their family, friends and associates which will leave you of having more and more customers.
Advertise your house cleaning business on your local newspaper. Yes, you can post an ad to your local newspaper, this type of advertising is not expensive and it can help you catch the attention of your target market.
Be creative. Create flyers and post them on notice bulletins and boards. In your flyers, you have to put there your business name, your name, contact number and other important details. Design it properly in a way that it can attract customers.
Giving promotions and discounts are good ways in marketing your business. These are great ways to attract customers to avail your services. Be creative and inventive! You can provide 25% discount to a customer that can give you 1 customer that will avail your service.
These are few good ways of marketing your house cleaning business. Take note; always provide the best service.
Learn more see: How to start a house cleaning service
Dolson McArt - Author of: How to Market a House Cleaning Business
Contributing to EzineArticles.com since March 2007