The Humble Postcard Is Making A Comeback

George Dodge

Visitors: 473

If you were a contestant on Jeopardy and the answer was “Postcards, " what would the question be?

How about:

"What is one of the most incredibly effective, yet under-utilized methods for driving qualified buyers to your business or website?"

Many businesses think postcards are a little old-fashioned for this era of Internet Marketing, but nothing could be further from the truth.

Online marketers are discovering that using email lists as an effective form of marketing is fading fast due to the unfortunate avalanche of SPAM (unsolicited commercial email)!

Internet Service Providers and individual consumers are now trying to filter out the ever growing glut of SPAM. But, unfortunately the software developed to assist in SPAM control is not terribly accurate and a very large amount of legitimate communications between a business and its customer base is being unintentionally blocked by these filters.

And even if the email does get through, it is often lost among the other 200 or so emails in the receiver's inbox and simply gets bulk deleted. As a result, email is no longer a reliable method of maintaining contact and building a relationship with customers.

Yet, most small businesses do not have large budgets to conduct full fledged direct marketing campaigns. The humble postcard comes to the rescue! The humble postcard can serve both online and offline businesses well, driving traffic to both brick-and-mortar stores as well as commercial websites.

Famous copywriter Gary Halbert says most people sort their mail over a waste basket. As they mentally separate the mail into two categories, junk and personal, the junk mail drops directly into the wastebasket unopened. But the postcard is already open. It is small and easily read at a glance so the likelihood of the message getting through is increased greatly. And at the same time the production and mailing cost remain economical.

Postcard advertising and postcard marketing are back in vogue. Marketing postcards can be sent to customers as personalized postcards for any number of occasions, including holidays, birthdays, special events, or special offers.

The simple postcard economically helps keep businesses in touch with their customer base and develop that all important relationship between the business and the customer. Promotional postcards should be in every marketer's bag of tricks!

Are they in yours?

About the Author:

George Dodge is owner of Postcard Marketing Campaigns a resource site where you can discover how to create winning postcard marketing campaigns for building your business on a budget.


Article Source:

Rate this Article:
The Comeback of Pearl Jewelry
Rated 4 / 5
based on 5 votes

Related Articles:

Traditional Family Making a Comeback

by: Jason Monastra(October 20, 2008)
(Home and Family)

Sewing Machines: Making a Comeback?

by: Kathryn Whittaker(October 17, 2005)
(Home and Family/Crafts Hobbies)

Maine Coons - The Cat Making a Comeback

by: CS Swarens(April 08, 2008)

Stand Up Paddle Boards Are Making a Comeback

by: Jane Worthington(June 25, 2008)
(Recreation and Sports/Surfing)

Old Tried and Tested Network Marketing Tool Making a Comeback

by: William Bell, Jr.(July 29, 2008)
(Home Based Business/Network Marketing)

Loose Fit Jeans Making A Comeback This Spring

by: Paul Mcindoe(March 21, 2008)
(Shopping and Product Reviews/Fashion Style)

Dustin, Eat Your Heart Out, Alfa Romeo Cars are Making a Comeback

by: Fei Lim(July 06, 2007)

Real Estate Postcard Q&A - Postcard Frequency

by: Brandon Cornett(December 27, 2006)

Postcard Printing - What is the Color of Your Postcard 101?

by: Carlalet Reyeg San Gaspar(June 14, 2007)

The Comeback of Pearl Jewelry

by: Tina Ko(July 09, 2008)
(Shopping and Product Reviews/Jewelry Diamonds)