For many complementary therapists and life coaches too, marketing is something they would rather not do. It is an aspect of business that may seem unappealing or just unknown.
The most successful therapists and coaches need to be good at their chosen profession but they also need to have one foot in the business world. In order to thrive in the world of therapy you need to be able to attract clients.
Now naturally if you are good at what you do you will get referrals and personal recommendations from delighted clients. However no business can rely on this alone and certainly not in the early years when the therapy practice is new and no one has heard of it or you yet.
Now marketing can be fun and does not have to be as dry or as boring as you might think. All it takes is a little thought and creativity to create marketing that not only works for you but you enjoy doing.
There are literally hundreds, if not thousands of ways and means to market your practice. Never forget that you are running a business. Many good therapists and coaches who acheieved excellent results with their clients have had to stop practising because they refused or simply did not know how to market themselves. They did not get nearly enough clients because they did not market themselves.
In my early years of practice I knew I needed to market myself and my service if I was going to survive. I have over the years now helped many new and experienced therapists and coaches turn their empty diaries into busy practices. To show you what I did to achieve this I authored the book “Marketing Tips for Complementary Therapists - 101 tried and tested ways to attract clients".
Available in paperback this book has the potential to pay for itself over and over again very quickly.
Author - Marketing Tips for Complementary Therapists