Coming up with an idea for a perfect promotional item doesn’t just happen overnight. Sure, you may come up with a pen, or an umbrella, or what have you one day, but that’s only the first step, and arguably one of the less important ones. The design and artistic appeal of your promotional item is really going to make an impression on those who receive it, and so you should pay careful attention to those details. If you’re planning on working with promotional conference folders, you have an array of aspects that need to be focused on. Color, logo placement, and materials all need to be chosen carefully and in a way that they work well with one another. If you can achieve this, you’ll have created a conference folder that will truly shed a positive light on the company you are promoting, and that’s just what you want to do with any promotional item.
Let’s begin by discussing color. If you’re working with promotional conference colors, you should probably take a more conservative approach to the design. After all, since these will be used by business-minded individuals, less flashy conference folders should work best. Where color is concerned, you should use a toned down, earthy color for you conference folders to sport. Black, brown, blue or red are all popular colors and easy on the eyes. Making your conference folder a bright orange may look great to some, but in a conference it may just attract needless attention, and the people you’re giving these out to will probably know that. Also, you should stick to one color for the base of the conference folder, and one color for your company’s logo. The logo, since it’s smaller, can be just about any color you want. If it’s bright and flashy, that small will just accent the earthy tones that make up the bulk of your conference folders.
Just as with color, you will have a large number of choices to make regarding the materials your conference folders are made of. Koskin is a very simple material, cheap to attribute to your folder and it looks nice. The only problem with the material is that it could rip easily. There is a solution to this, though, and that would be to spend a little more money to get a leather conference folder. Obviously, these are much better quality and will stand up to a lot more abuse. If you have the money for this material, it’s suggested to make use of it because the quality you will be showing will reflect the quality of your business.
As you can see there are many things that make up promotional conference folders. While they may seem like simple tools to bring in customers, they really do more than that. A properly put together conference folder will not only look great, but it will make your company seem better as well, because it shows that put time and effort into all parts of your operation.
Tina Rinaudo is one of the leading lights in the UK promotional products industry. Tina is a key member of YesGifts, the UK's fastest growing online promotional items resource specialising in promotional pens, mugs, mouse mats, umbrellas, conference items and much more. For more information please visit www.yesgifts.co.uk .