An attractive, good quality conference folder is an essential part of a promotional package for any conference, seminar, or similar event. The conference folder is an all-important item that holds all of your information and advertising material together, both literally and figuratively.
When choosing a conference folder and designing a logo or other message for the folder’s exterior, it’s always important to keep this fact in mind—the folder is the wrapping on the promotional gift package, meaning that style and function are both important concepts.
Function is, of course, of paramount importance when it comes to conference folders and other promotional items. The most practical promotional items are always the most successful ones, simply because practical items get used, and their advertising message is displayed and noticed with every use. A conference folder, therefore, should not only be practical, but ideally should also be of sufficient quality that it will last well beyond the conference, and continue to see plenty of use when it is over.
Style is just as important, particularly when you are designing an entire promotional line for conference use—any design elements you choose for the folder should also be included in the design of each item, so that you create a design theme that carries over from one item to the next, to create a recognizable brand.
This is an important concept in any advertising campaign, and as such should not be neglected when designing the theme for your promotional conference items. If your conference folder will contain printed promotional items such as pens, notepads, computer discs or brochures, make sure that the design on your folder reflects the designs on the items it contains, to increase awareness of your brand or logo and provide a cohesive feel for the whole package.
In most cases, the conference folder design will include a company name and logo, and this information can be repeated on each piece of information or promotional merchandise the folder will contain, as well as other details such as company representatives, contact information, and services provided.
For the most part, conference folders are available in black and other neutral tones, and it’s often best to stick to a single color print for maximum effect as well as cost-effectiveness. Even so, there is plenty of scope to create an eye-catching design—a single-color design always looks stylish and professional when set against a background of basic black.
More information about promotional items and promotional gifts can be found online by searching for the leading online suppliers of promotional products. You can tap into their wealth of experience to ensure that you have the perfect promotional gift or business gift to promote your business.
Why not request a quick quote from online suppliers; you will find that they will give you great value for money providing you with the best quality promotional item for your business convention. Don't forget to check out their special offers and great deals on selected items.
Tina Rinaudo is one of the leading lights in the UK promotional products industry. Tina is a key member of YesGifts, the UK's fastest growing online promotional items resource specialising in promotional pens, mugs, mouse mats, umbrellas, conference items and much more. For more information please visit www.yesgifts.co.uk .