How To Use Database Marketing To Skyrocket Your Online Profits


Visitors: 458

Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use the information to market and advertise to them. It can save you time and money because you can target your promotional efforts to your best prospects or customers.

The Types Of Information To Collect

The information will vary depending on the product or service you're selling. If you're selling a product that costs $2 you wouldn't collect information about their yearly income. If you're selling web space you wouldn't collect information about what type of books they read. The basic information you need would be all their contact information, purchase history, and birthday. You will need to decide what other information would benefit your business.

How To Collect This Information Online

It's pretty easy to collect this information online but the hard part is getting people to give it you. The best way to collect this information is to give them something FREE in return. Ask them to fill out an e-mail survey before subscribing to your free e-zine. Tell everyone who visits your web site they will get a free e-book when they fill out your online questionnaire form. Ask them this information before they sign up for a free contest at your web site. Sometimes you have to give a little something to get a little information online.

Beneficial Uses For Your Database Find out your customers purchasing habits. Use the information to improve the design of your web site. Use it to write all your advertising material more persuasively.

Find out the things they like or dislike about your business. Use the information to target your best prospects.

Find out how much money your prospects or customers make. Use it to improve your customer service.

Find out what new products or services they need or want. Use it to test ideas before launching a total sales campaign.

Find out how to your improve your existing products or services. Use it to build your customer loyalty.

Find out which benefits or features they like most about your products or services. Use it to send electronic greeting cards on holidays or on your customer's birthdays.

The list of beneficial uses are endless. Do you see the importance of collecting this information? The Internet makes the process of collecting this information quicker and cheaper than offline methods. Take advantage of database marketing and watch your online profits skyrocket.

About the author:

Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.


Article Source:

Rate this Article: 
Use Magnetic Gift Cards To Skyrocket Restaurant Sales and Profits
Rated 4 / 5
based on 5 votes

Related Articles:

Viral Ebooks Can Skyrocket Your Online Profits

by: Craig Cawthorne (November 29, 2006) 
(Internet and Businesses Online)

Skyrocket Your Online Business Profits in 5 Simple Steps - Starting Now!

by: Fabian Tan (July 22, 2008) 
(Internet and Businesses Online/Internet Marketing)

How to Use Traffic Exchanges to Build Your Mailing List and Skyrocket Your ..

by: Fabian Tan (July 09, 2008) 
(Internet and Businesses Online/Traffic Building)

How to Explode Your Database Marketing And Back-End Sales To Increase Your ..

by: Charles Longsworth (October 27, 2004) 
(Internet and Businesses Online/Internet Marketing)

Joint Venture Marketing - How to Land Lucrative Joint Ventures That Skyrocket ..

by: Fabian Tan (June 08, 2008) 
(Internet and Businesses Online/Internet Marketing)

14 Ways to Skyrocket Your Profits

by: Jeff Casmer (March 12, 2007) 
(Home Based Business)

How to Skyrocket Your Paid Search Profits

by: Kevin Gold (July 19, 2005) 
(Internet and Businesses Online/PPC Advertising)

Smart Advertising That Will Skyrocket Your Business Profits

by: Scott Wilson (November 05, 2005) 

5 Tips To Skyrocket Your Ebay Profits Quickly And Easily

by: Fabian Tan (November 26, 2007) 
(Internet and Businesses Online/Auctions)

Use Magnetic Gift Cards To Skyrocket Restaurant Sales and Profits

by: Jerry Wilson (January 06, 2006)