Business Card Communication II

 


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This strategy works equally well with artists of any kind: a painter might include a picture of his or her best painting; a dancer might include a photograph of one of his or her dance performances. Even people whose business doesn't directly relate to the visual arts can benefit from an image-centric strategy when designing a business card. A musician might include a photo of a performance, or a photo of a room filled with musical instruments: the perfect picture of someone who knows what he or she is doing when it comes to music. A housecleaning firm might include a photo of the business owner, or of typical workers, which gives your potential clients some idea of what the business is like: do the people look energetic? What sort of tools do they use on the job? How professional do they look?

Of course, there are some professions-writers and lawyers come to mind-who can't really communicate the nature of their business effectively with a picture. In that case, it can be a good idea to include some well-chosen text. For example, if your business has any testimonials from previous clients, awards it's won for outstanding service, or even a short description of typical business operations (i. e. “Serving Midtown Des Moines From 1979", “Provider Of Outstanding Legal Representation For Realtors And Other Businesspeople"). It's not a good idea to go overboard with text-as the saying goes, a picture is worth a thousand words, and clients are less likely to read all of the text on your business card than they are to respond passively to a striking image. But if you put the information there, concisely, then it'll be read by the right people-and you'll start to see the effect on your client pool, and on your revenue.

This article will help you be clearer in your communication on your business card so reference it multiple times when needed.

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