Business Cards On The Internet II

 


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It's this aspect of Internet business that uses the targeting abilities of business cards to their fullest advantage. In traditional business, a business card gives you a potential contact in a strategically useful place, nothing more-although that's quite a lot. But with Internet business, your business card not only gives you that contact, but allows him or her-at his or her convenience-to research thoroughly exactly what you can provide, what you've done in the past, and on a fundamental level, just what your business is about. And if your business is in order-as any successful business will be-that's a sure gateway to gaining new clients.

Business cards also eliminate one of the major drawbacks of the Internet: the fact that as vast as your potential audience is, it's limited to those people who are on the Internet enough (and savvy enough with search engines and “portal" sites) to find your website and your services. One of the keys to Internet success is advertising, yes, but that advertising is too often confined to the Internet itself, which is, for all its size, a limited pool. If you hand out business cards with your website address on them, however, you can attract people who might have spent an hour on the Internet, ever, but who'll certainly spend more time on the Internet now-at your site. It's a way of increasing the size of your potential audience, and thus of increasing your business-all at a reasonable cost.

So we can see that business cards and Internet business, despite the drawbacks of each, can combine effectively to push your business to the next level. On its own, a business card communicates the fact that your business exists and gives prospective clients a convenient way to contact you when they need you, or simply if they're curious. And on its own, the Internet is a surprisingly small community-but when augmented with business cards, you can make any pond large enough to swim in, however big a fish you intend to become.

I'm sure that by now you see the power in having a business card for your online business.

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