Creating the Business Card You Desire

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Business cards are an important part of your marketing strategy. They can be plain text and may include your logo.

Most importantly they should match all your marketing materials in order to brand your company with your customer.

Business cards should include all necessary contact information including your business name, address, phone number, email, web address and person to contact with their title.

Some business cards include their tag line for the business. Others include a few benefits of the service of the business or the products they offer.

Business cards come in a array of styles, designs and prices. They can be double sided, fold-out into mini brochures, or be colored and flashy. Be sure to chose business cards that suit your business image.

Be simple in the begining with text and your logo, you can always make changes. The background colors and design will be important in the first image or presentation. However it is hard to change a high priced maybe overzealous looking card. You can also UV coat your business cards to last longer. There are a variety of papers that you can use and thicknesses depending on the quality, image you want to portrait and the cost you are willing to spend.

For more information on business cards check out

Mr. Des Marais has operated small businesses for over 20 years. He has been a consultant and held positions in some of the fastest growing companies in Canada.

He has held past management positions in retail, tourism, hospitality and sales for a variety of companies. He has increased sales by 200% in 2 months for an herbal doctor; increased sales by 30% in 4 months for a major Canadian Big Box Retailer; 200% sales increase 3 times in a row for a service-based small business and helped several entrepreneurs develop and sell their business.

His expertise is in the area of growth and business development. He has also been involved in developing business chapters in cities across Western Canada. In terms of charities he has been involved with several groups including Habitat for Humanity, United Way and local city soup kitchens.


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