Effective logo design can be crucial to the success of your company. Often good logo design is trumped by overly busy, “I want it to look that way, " designs. The company does not think in the terms of the customer, but instead by what they think looks good. There are a few things to keep in mind when designing or redesigning your company logo.
First, keep it simple. People like logos that are clean and quickly understood. When you look at large successful corporations you will notice that they tend to have very simple and clean designs. These companies spend millions researching their identities and probably know what works and what does not work. Just remember clean and simple.
Second, use a limited color palette. This tip will not only help you develop a professional logo, but it will save your company money as well. The more color that you have in your logo; the more it will cost to reproduce your marketing materials. (i. e. business cards, stationery, and brochures) Limiting your color palette also helps in building a brand identity. Customers will be able to recognize your company as they recall your color combinations. When designing your logo with one or two colors you will have a clearer chance of conveying the correct emotion.
Finally, use clear and readable fonts. No one will remember your company if they can’t read the name. You will find that more logos use sans serif typefaces. This does not mean that you should limit your type choices to sans serif. There are many faces to choose from but remember to keep it legible!
Jonathan Munk writes articles for major Logo Maker companies such as LogoWorks.com and LogoMaker.com.
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