GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting Your Business into High Gear
Do you know the #1 reason why most businesses fail and why you could become a fatal statistic as well?
The answer is . . . MARKETING, MARKETING, MARKETING.
Marketing is the “life blood" of any business. Without marketing, there are no revenues. Without revenues, there is no business.
So what is blocking you right now in your marketing efforts? What will it take to get your marketing into high gear? The following five principles are your essential starting point.
MINDSET MASTERY PRINCIPLES
ONE)) IGNITE YOUR INNER MARKETING FIRE: The Power of Spirit.
To get into marketing momentum, you MUST have . . .
=>>> COMPELLING REASONS <<<=
. .deep-seated, soul-driven, emotional reasons for being in your business - or you will never survive.
Weak reasons create weak results. Compelling reasons create compelling results.
What are your compelling reasons in your business? What passions does your business satisfy? What higher cause propels you in my business?
If, after answering these questions, you are still uncertain about your compelling reasons, you just may be in the wrong business.
TWO)). REFRAME YOUR MARKETING “PICTURES": The Power of Choice
Have a “personal stigma" about marketing yourself? Does the thought of marketing make you wince? Then, let’s play a game called . . .
“NAME YOUR MENTAL MARKETING BLOCK" :)).
Think of the word “marketing". What comes to mind automatically ??
“Aggressive used car salesmen conning you into buying a lemon?" “Pesky unwanted telephone solicitors interrupting your dinner?" “Obnoxious door to door salesman trying to sell you overpriced vacuums??"
We all have “war stories" and negative past experiences that have tainted our perceptions about marketing.
On a conscious level, we all want to be successful in our businesses, yet on a subconscious level, our negative beliefs, feelings and past experiences about marketing drive us in the other direction.
When there is an inner conflict . . . . the SUBCONSCIOUS MIND WILL ALWAYS WIN!!
Your beliefs and feelings drive your actions. Your actions drive your results. What you focus on in your mind, is what you create in results.
If you are dealing with marketing procrastination or marginal results, it is because you are focusing on negative pictures.
The GOOD NEWS is: You get to **choose** ANY marketing pictures you want!!
The BETTER NEWS: Your subconscious mind will override your negative pictures with positive ones and accept them as your new reality.
Ready to change your negative thinking? Start today by focusing on “what you want" your marketing outcomes to be. Do NOT focus on what you don’t want!
See your phone ringing off the hook . . . See yourself receiving an avalanche of new referrals from current clients. See yourself working with clients who energize you and highly value your services/products. Focus on your desired positive “marketing pictures" 3x/daily and watch your mindset AND your results transform.
STRATEGY MASTERY PRINCIPLES
THREE)). DEVELOP YOUR STRATEGIC BUSINESS “BLUEPRINT": The Power of Deliberate Direction
“If you don’t know where you re going, any road will take you . . . NOWHERE. "
Same is true in business. If you don’t know the strategic direction of your business . . . and don’t have a business and marketing plan to back it, you will go NOWHERE.
Trying to grow a business without these plans is like trying to get from San Francisco to Boston without a map. Most likely you will get lost, waste alot of time, energy and money, get d_ mad and give up early in the process.
You need a strategic “map" to get you to your desired business destination. The most powerful strategic plans are concisely written in 2-4 pages, addressing such topics as:
++ Mission statement (purpose of current business)
++ Long term business vision (future “picture")
++ Key trends effecting your business
++ Company strengths and weaknesses
++ Critical success factors for your business type
++ Optimal target markets and positioning
++ Marketing strategies (eg. PR, advertising, pricing)
++ Marketing goals, budget and action plan
There are dreamers and there are planners. The planners make their business dreams come true.
FOUR)). KNOW THE VALUE OF YOU AND YOUR BUSINESS: The Power of Conviction.
Getting into marketing momentum also requires that you know - without a shadow of doubt - the value of what you and your business offer. Having value is not enough. You must *know* and *believe* in the value of what you offer.
If YOU are not ABSOLUTELY clear about that value, then neither will your potential clients.
Their Value Perceptions = Your Value Perceptions
Lacking conviction and clarity about your value makes marketing a struggle . . . an energy drain . . . a **high risk** proposition. And, ultimately, the culprit of your marketing procrastination.
How strong a conviction do you have about your business? Are YOU sold on the value of what you offer? If not, take an inventory of your business strengths, uniqueness, assets and benefits.
PERFORMANCE MASTERY PRINCIPLE
FIVE)). PUT YOUR ENERGY IN MOTION: The Power of Self-Discipline
"It is not because things are difficult that we do not dare; it is because we do not dare that they are difficult. " Lucius Annaeus Seneca, Roman philosopher and writer
If you ask most business owners if they want to be wealthy and successful, they will say “yes". But then reality sets in. The marketing road gets too long . . . too challenging . . . too many steep hills to climb.
To build an extraordinary business, you must DARE TO TAKE ACTION every single day in marketing your business. SMALL STEPS . . . teeny, weeny baby steps . . . that over time, will create QUANTUM LEAPS in your business.
NOT action for action sake. But DIRECTED action!! Action based on your compelling reasons. Actions based on your strategic blueprint. Action based on clarity about your value.
Action breaks the procrastination cycle. It keeps your mind from getting stuck in negative mental chatter. Action - and only action - will ultimately get you results.
DARE TO TAKE ACTION NOW! Everyday, ask yourself . . . “ what is the SINGLE MOST IMPORTANT marketing action I can take today that will help me achieve the goals in my strategic plan?" Focus on that action, and that action alone, until it is **100%** complete. Performance mastery requires disciplined action.
True MASTERY is a process . . . a journey with peaks and plateaus . . . challenges and rewards. Be patient with yourself in mastering the five power principles above. The ultimate reward is not in the arriving at the destination, but who you become in the process.
Denise Corcoran is a Master Business Coach, Strategic Consultant and NLP Expert.
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