Marketing Resolutions for the New Year

Cathy Stucker

Visitors: 467

It's that time again, when we make our New Year's resolutions. Maybe this is the year you plan to get organized, stop smoking, or finally lose those extra pounds you've been carrying around. Of course, many people make ambitious resolutions every year, and then fail to follow through. Here is how you can make resolutions to create positive marketing habits, and make those habits stick.

Choose just a few things to do-or even one. The more things you try to do at once, the greater that chance that you won't keep to your resolutions. Choose one, two or three things you will do this year.

Make your resolutions “do-able. " They should be ambitious, but not overwhelming. Do-able resolutions might include sending one press release a month, joining a professional association and attending at least 80% of the meetings, writing one new article each month and submitting the articles to newsletters and article banks, setting at least three sales appointments each week, following up with ten customers each month, etc.

Your resolutions must be specific. Note the examples above. Not, “Make more sales appointments, " but a specific number.

Write them down. When you put them in writing, the resolutions become real. Post your resolutions above your desk or anywhere you will see them often.

Make a plan. How will you work these actions into your schedule? Put them on your calendar and treat them as important appointments. Put the meeting dates for your association on your calendar now, before it starts to fill with other obligations. Choose a day each week or month when you will do what you have resolved to do.

Reward yourself. Promise yourself something you enjoy when you keep your resolutions. Don't wait until the end of the year. It's March and you've sent press releases every month so far? Get a massage, go see that movie you want to see, or buy yourself a little treat-and pat yourself on the back.

Enjoy your success. If you are in the habit of marketing on a regular basis, you will start seeing results. Remember that marketing has a cumulative effect, so expect that even if you don't see huge jumps in business right away, you will start to see results and those results will snowball over time.

Feel free to revise your resolutions. If something isn't working, stop doing it and start doing something else. But when you see successes, you may be inspired to increase your efforts and do even more of what is working.

Copyright Cathy Stucker. As the IdeaLady, Cathy Stucker helps authors, entrepreneurs and professionals attract customers and make themselves famous. To learn more about marketing and publicity and get free marketing tips, visit Cathy at


Article Source:

Rate this Article:
How to Keep Your New Year Resolutions
Rated 4 / 5
based on 5 votes

Related Articles:

New Year's Resolutions Alternatives? Tired Of Resolutions As Usual? Try A ..

by: Elisabeth Kuhn(January 07, 2008)
(Self Improvement/Success)

Surviving New Year Resolutions - Using Goal Setting Techniques to Make This the .

by: Isaac Wilkins(December 21, 2007)
(Self Improvement/Goal Setting)

Communication & Your Small Business - 7 New Year's Resolutions to Start Your ..

by: Felicia Slattery(December 28, 2007)
(Business/Solo Professionals)

I Resolve To Achieve My New Year Resolutions Large And Small All Year Long

by: Kim Simpson(July 26, 2007)
(Self Improvement/Goal Setting)

How to Turn New Year's Resolutions into New Year's Results

by: John Di Lemme(April 01, 2005)
(Self Improvement/Goal Setting)

Want to Lose weight? How to Keep Your New Year's Resolutions this Year

by: Janice Elizabeth Small(December 26, 2006)
(Health and Fitness)

5 New Year's Resolutions For Everyone

by: Lisa Moses(December 22, 2007)
(Self Improvement/Goal Setting)

New Year's Resolutions

by: Nancy Huang(March 03, 2005)
(Home and Family/Holidays)

New Resolutions Are Not Just For New Year!

by: Sally Maynard-Smith(May 01, 2008)
(Self Improvement/Goal Setting)

How to Keep Your New Year Resolutions

by: Michael Douglas(December 30, 2006)
(Home and Family)