Self-Employed Service Professionals: Where Does Marketing Fall on Your Priority List?


Visitors: 375

When you're phone is ringing off the hook and your busy working with clients, the last thing you're probably thinking about is taking time out to market and promote your business. (Big mistake)!

In fact, the two big mistakes most self-employed professionals make with marketing include; not making time for it and not being consistent about it when they do finally start. Marketing is a marathon, not a 50 yard dash. The longer you wait to put an effective system in place, the longer that dreaded “clients/no clients" roller coaster ride will continue.

Think about it, if you don't drink until you feel thirsty, you're already dehydrated. Marketing is the same way. The time to start is not when you feel a thirst for new clients - it's NOW!

Not sure how to get started?

Here's 10 things that you can do RIGHT NOW:

1. First, take a look at your calendar and block off at least two hours a day for marketing time (yes, at LEAST that much time is needed).

2. Touch base with past clients just to say hello amd let them know you're thinking about them.

3. Sharpen your elevator pitch and marketing message so that you can clearly communicate the value your provide your clients.

4. Attend a networking event, meet new prospects and align yourself with other professionals.

5. Write an article on a topic that you're an expert at, or better yet, start your own monthly newsletter or ezine.

6. Take a marketing class, or hire a professional marketing advisor to help you implement an effective client generating system in place.

7. Write a press release about a new service you're offering, or a recent event that has taken place around you or your business.

8. Revisit your ideal client profile. Create a strategy for reaching these “ideal clients" in large numbers and on a consistent basis.

9. Repackage your existing services and update or create new services for your existing clients.

10. Put together a 12-month postcard campaign with each month having it's own “theme".

© Connie Scholl

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this blurb with it: Connie Scholl, of teaches self-employed service professionals simple, effective and low-cost ‘client-generating’ strategies that boost sales by 50% or more - guaranteed. " Need more clients? Get your FREE 7-day Marketing e-course at:


Article Source:

Rate this Article: 
Motorcycle Service - Professionals Vs Do-it-Yourselfers
Rated 4 / 5
based on 5 votes

Related Articles:

Spyware Removal Priority Number One For IT Professionals

by: Cynthia Blake (December 13, 2007) 
(Computers and Technology/Software)

Information Marketing Secrets For Service Professionals Entrepreneurs And Small .

by: 'Bayo Akinola-Odusola (April 25, 2008) 
(Business/Small Business)

Introducing the 15 Frameworks of Successful Self-Employed Professionals

by: Rose Hill (November 19, 2004) 
(Business/Small Business)

Self-Employed Professionals: What's Separating Your Services From the Rest of ..

by: Connie Scholl (September 24, 2005) 

Make Customer Service Your First Priority

by: Jo Ann Joy (November 26, 2006) 

Total Customer Service - A Priority Of Ensuring Results

by: Zubli Zainordin (April 19, 2007) 

Custom Self-employed and Skilled Essay Writing Service

by: Mary Inniss (September 27, 2012) 
(Writing and Speaking/Writing Articles)

Boiler service is best done by professionals

by: Albert Martin (January 28, 2009) 
(Business/Industrial Mechanical)

Customer Service - Secrets of the Professionals

by: Kenneth Little (December 08, 2005) 
(Business/Customer Service)

Motorcycle Service - Professionals Vs Do-it-Yourselfers

by: Barry Wayne (September 26, 2008)